Hublot celebrates the life of king Pelé

Hublot celebrates the life of king Pelé

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As the world mourns the great Pelé, Hublot and Ricardo Guadalupe pay tribute to a global sporting icon, a great humanitarian – and a true friend.

NYON, December 30, 2022 – The Hublot family has learned with great sorrow of the passing of Edson Arantes do Nascimento, known to the world simply and affectionately as Pelé. Here in Nyon and around the world, we join together in mourning our great friend and in offering our most heartfelt condolences to his wife Marcia and his family. Hublot loves Pelé – now and always!

Hublot celebrates the life of king Pelé

We are so greatly saddened to learn of Pelé’s passing. He was the King of Football, an icon, a champion and a truly great human being. And he was our friend. Today, we celebrate his extraordinary life and his incredible achievements and remember a man who knew what it meant to be First, Unique, Different. Pelé was a pioneer both on and off the football pitch. His performances and his passion on the field of play will never be forgotten, and his legacy in bringing change and justice for those who need it most will inspire others for generations to come. Truly, he was a great man and we are honoured to have known him, to have collaborated with him and to have called him our friend. Pelé, we will miss you, but you will always be with us. Hublot loves Pelé! »


Pelé shot to international fame as a teenager playing for his native Brazil and would go on to win the FIFA World Cup in 1958, 1962 and 1970, making him the only player in history to lift the trophy on three occasions. He was a prolific goalscorer. Still today, his record of 1,279 goals in 1,363 games stands as a Guinness World Record. He is also his country’s leading goalscorer with 77 goals in 92 games. In 1999, he was named Athlete of the Century by the International Olympic Committee, and on the occasion of its centenary, FIFA named him and Diego Maradona as the Players of the Century. In Brazil, he is known as “The King”.

Following his retirement in 1977, Pelé devoted himself to humanitarianism. He became an international ambassador for sport, peace and understanding, championing a number of causes close to his heart and using the common language of football to break down barriers. He campaigned for an end to leprosy in Brazil and in 1994 became a UNICEF ambassador, raising awareness of the plight of disadvantaged children around the world.

In 2013, Pelé was welcomed into the Hublot family, becoming a Hublot Ambassador. Ahead of the 2014 FIFA World CupTM in Brazil, it was Pelé who unveiled the Hublot Official Countdown Clock, designed by Brazilian architect Oscar Niemeyer, and the Hublot Fourth Official Number Board. Hublot, the first luxury Swiss watch company in football, also partnered with Pelé to build a football pitch in the Jacarezinho favela in Rio de Janeiro, opened during the World Cup the same year.

On the eve of UEFA EURO 2016TM, Hublot helped organise the Match of Friendship between two teams led out by Pelé and Maradona. The last public event where Hublot welcomed King Pelé was in 2019 with Hublot Ambassador Kylian Mbappé, the young Paris St Germain and France star who in 2018 became the youngest player since Pelé to score in a World Cup final.

Pelé died peacefully on December 29, 2022, surrounded by his family. He brought a new dimension to football, to humanitarianism and to Hublot. He was a truly great champion, footballer and human being. Thank you Pelé.

Hublot is a Swiss watch manufacturer founded in 1980 and based in Nyon. For its first ever timepiece, this fundamentally disruptive company combined gold with a rubber strap in a case with a design inspired by a ship’s porthole (hublot in French). Thus, the Art of Fusion was born, blending tradition, innovation, craftsmanship, worlds and talents. It became the brand’s aesthetic and technical signature.
This identity was strengthened in 2005 with the Big Bang, which attested to an unrivalled know-how in terms of complications, manufacture movements and state-of-the-art materials. Carbon, titanium, ceramic and sapphire have been developed on this model to technical extremes.
This ground-breaking, high-quality approach to watchmaking is summed up in its philosophy ‘Be First, Unique and Different.’ It gradually led to other collections with innovative designs: Classic Fusion, Spirit of Big Bang, Square Bang and Manufacture Pieces. These draw on high levels of craftsmanship, both in terms of the materials so dear to Hublot (such as Magic Gold, brightly-coloured ceramics and sapphires) and its manufacture movements (Unico chronograph, Meca-10 and large complications such as the Tourbillon, the Cathedral Minute Repeater and the specific Manufacture Pieces movements).
Hublot’s world extends to powerful partnerships including football. ‘Hublot Loves Football’ has become the slogan at the world’s biggest sporting events (such as the FIFA World CupTM, Premier League, UEFA Champions League, UEFA EUROTM) and through its ambassadors. This love of football continues in art, design, music, sport, fine dining and sailing. Lastly, Hublot’s implication in joint environmental projects with SORAI and Polar Pod reflects its concern for the issues of the day. Almost 125 boutiques around the world share Hublot’s fervour and values, alongside the e-commerce site.

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