Throughout its 160th anniversary year, the Swiss luxury watchmaking brand is introducing redesigned TAG Heuer Carrera models that are powered by the sophisticated in-house Calibre Heuer 02 movement. Following two limited-edition anniversary pieces, the TAG Heuer Carrera Heuer 160 Years Silver and Montreal Editions, it is time to reveal four new flagship models that will join the brand’s evergreen collection. They will be followed in September by four more core novelties as well as two special editions before the end of the year.
The TAG Heuer Carrera, original racing chronograph since 1963, elevated to the rank of horological icon through decades of striking renditions, is once again reimagined in a range of contemporary yet timeless models. Characterised by high-performance timekeeping capabilities and a look that exudes elegance and drive, these novelties introduce a new era of TAG Heuer Carrera.
The collection has played a central role in TAG Heuer’s noteworthy past. The TAG Heuer Carrera’s unique history and ties to the world of motor racing are subtly expressed in the statement designs of the new models introduced today.
The unique history of Jack Heuer’s proudest creation
In 1962, then-CEO Jack Heuer heard the story of the legendary Carrera Panamericana race. The word “carrera”, which in Spanish means road, race, career and course, caught his attention and he knew immediately that it would be a perfect name for a new timepiece. The following year, the first TAG Heuer Carrera chronographs left the factory. TAG Heuer Carrera is Jack Heuer’s proudest creation. The bold and confident design reflects Jack’s passion for action and his understanding that, in racing as elsewhere, legibility is crucial. Supremely reliable and exceptionally elegant, it became the instrument of choice of driving legends such as Jo Siffert and the entire Scuderia Ferrari.
Welcome to a new expression of TAG Heuer Carrera icons
As a lover of modern and clean design, Jack Heuer wanted the aesthetics of the TAG Heuer Carrera chronograph to be pure and well-proportioned – features that make the watch perfect for drivers who need to see the time at a glance during adrenaline-pumping races. Decades later, this new take on the Carrera takes the collection back to the roots of its unique history with a timeless design that is strengthened with extraordinary high performance. The new line will feature two styles of statement chronographs – the second will launch in September – with a distinctive design and unmistakable identity.
Four TAG Heuer Carrera reinterpretations with pure sporty polish
The sporty chronographs presented today are refined and timeless, yet bold. They embody the spirit of endurance on the wrist. Featuring shorter lugs for enhanced wearing comfort, the 44mm stainless steel case alternates polished and fine-brushed finishings, which make the watch appear sleeker and thinner. The improved integration of the glass and slight bevel also enhance its aesthetics.
Available in deep blue with a matching ceramic bezel, muted olive green with a silver steel bezel or two black versions with a sleek black ceramic bezel, the dial of the new TAG Heuer Carrera has a circular brushed finish. The flange is bevelled and the indexes slant toward the centre of the dial, drawing the eye to the time and allowing for an undistracted reading at a glance. The three sub-dials are perfectly legible, as is the date window at 6 o’clock. The 9 o’clock hour counter now has the numerals 12, 4 and 8, offering a visual balance to the minute counter at 3 o’clock. The new “H-shaped” bracelet is thinner, so it is slightly lighter and more ergonomic.
The stand-out piece from these sporty new models is the black and rose gold TAG Heuer Carrera. The black ceramic bezel is filled with rose-gold-coloured lacquer – a first for the luxury watchmaker – and the crown and pushers are made from solid 18K rose gold. The oscillating weight of the movement, visible through the sapphire crystal case back, is fashioned from black PVD coated brass with a rose gold printing. This timepiece wraps around the wrist with a classic black leather strap.
Exceptional performance with the Calibre Heuer 02 manufacture movement
The TAG Heuer Carrera line has always featured the most advanced watchmaking technology that the brand has developed. The redesigned models are powered by the brand’s Heuer 02 movement, visible through the transparent case back. This sophisticated in-house innovation is entirely Swiss-made in TAG Heuer’s Chevenez manufacture. It comprises 168 components, including a column wheel and a vertical clutch – signatures of improved chronograph timekeeping and high-quality manufacture movements – and boasts an impressive power reserve of 80 hours.
A pillar of the brand’s collections since its creation in 1963, the original TAG Heuer Carrera was a high-precision “racecar dashboard for the wrist” designed to meet the unique technical demands and elegant style of the world’s top drivers. Today, the new TAG Heuer Carrera collection is an authentic and contemporary tribute to this timeless icon, featuring an unprecedented level of luxury at the cutting-edge of watchmaking innovation. Simple, refined and legible: rarely do aesthetics and functionality so flawlessly intermesh as with the new TAG Heuer Carrera chronographs.
TAG Heuer Carrera Sport Chronograph 44mm Calibre HEUER02 Automatic Reference CBN2A1B.BA0643
MOVEMENT
- Calibre HEUER02 Automatic
DIAL
- Black circular brushed dial
- 3 counters:
- 3 o’clock: black “azurage” minute chronograph counter
- 9 o’clock: black “azurage” hour chronograph counter
- 6 o’clock: black opaline permanent second indicator counter
- Rhodium-plated applied indexes with white Super-LumiNovaÒ
- Rhodium-plated hour and minute hands with white Super-LumiNovaÒ and black lacquer
- Rhodium-plated central hand
- Rhodium-plated TAG HEUER applied logo
- 6 o’clock date
- CARRERA HEUER 02 80 HOURS printing
CASE
- 44mm diameter
- Steel polished, fine brushed case
- Ceramic black tachymeter fixed bezel
- Domed, bevelled sapphire crystal with double anti-reflective treatment
- Steel crown at 3 o’clock
- Steel screw-down sapphire case back
- Water resistance: 100 meters
BRACELET
- Steel H-shape bracelet
- Steel folding clasp with double safety push-buttons
SALES PRICE
- 5.450, – €
Available from July 2020
TAG Heuer Carrera Sport Chronograph 44 mm Calibre HEUER02 Automatic Reference CBN2A1A.BA0643
MOVEMENT
- Calibre HEUER02 Automatic
DIAL
- Blue circular brushed dial
- 3 counters:
- 3 o’clock: blue “azurage” minute chronograph counter
- 9 o’clock: blue “azurage” hour chronograph counter
- 6 o’clock: blue opalin permanent second indicator counter
- Rhodium-plated applied indexes with white Super-LumiNovaÒ
- Rhodium-plated hour and minute hands with white Super-LumiNovaÒ and black lacquer
- Rhodium-plated central hand
- Rhodium-plated TAG HEUER applied logo
- 6 o’clock date
- CARRERA HEUER 02 80 HOURS printing
CASE
- 44mm diameter
- Steel polished, fine brushed case
- Ceramic blue tachymeter fixed bezel
- Domed, beveled sapphire crystal with double anti-reflective treatment
- Steel crown at 3 o’clock
- Steel screw-down sapphire case back
- Water resistance: 100 meters
BRACELET
- Steel H-shape bracelet
- Steel folding clasp with double safety push-buttons
SALES PRICE
- 5.450, – €
Available from July 2020
TAG Heuer Carrera Sport Chronograph 44 mm Calibre HEUER02 Automatic Reference CBN2A10.BA0643
MOVEMENT
- Calibre HEUER02 Automatic
DIAL
- Green circular brushed dial
- 3 counters:
- 3 o’clock: green “azurage” minute chronograph counter
- 9 o’clock: green “azurage” hour chronograph counter
- 6 o’clock: green opalin permanent second indicator counter
- Rhodium-plated applied indexes with white Super-LumiNovaÒ
- Rhodium-plated hour and minute hands with white Super-LumiNovaÒ and black lacquer
- Rhodium-plated central hand
- Rhodium-plated TAG HEUER applied logo
- 6 o’clock date
- CARRERA HEUER 02 80 HOURS printing
CASE
- 44mm diameter
- Steel polished, fine brushed case
- Steel tachymeter fixed bezel
- Domed beveled sapphire crystal with double anti-reflective treatment
- Steel crown at 3 o’clock
- Steel screw-down sapphire case back
- Water resistance: 100 meters
BRACELET
- Steel H-shape bracelet
- Steel folding clasp with double safety push-buttons
SALES PRICE
- 5.450, – €
Available from July 2020
TAG Heuer Carrera Sport Chronograph 44 mm Calibre HEUER02 Automatic Reference CBN2A5A.FC6481
MOVEMENT
- Calibre HEUER02 Automatic
DIAL
- Black circular brushed dial
- 3 counters:
- 3 o’clock: black “azurage” minute chronograph counter
- 9 o’clock: black “azurage” hour chronograph counter
- 6 o’clock: black opalin permanent second indicator counter
- 18K 5N rose gold plated applied indexes with white Super-LumiNovaÒ
- 18K 5N rose gold plated hour and minute hands with white Super-LumiNovaÒ and black lacquered
- 18K 5N rose gold plated central hand
- 18K 5N rose gold plated TAG HEUER applied logo
- 6 o’clock date
- CARRERA HEUER 02 80 HOURS printing
CASE
- 44 mm diameter
- Steel polished, fine brushed case
- Ceramic black tachymeter fixed bezel
- Domed, beveled sapphire crystal with double anti-reflective treatment
- 18K 5N rose gold crown at 3 o’clock
- 18K 5N rose gold push button at 2 o’clock
- 18K 5N rose gold push button at 4 o’clock
- Screw-down sapphire case back
- Water resistance: 100 meters
BRACELET
- Black alligator strap
- Steel folding clasp with double safety push-buttons
SALES PRICE
- 6.200, – €
Available from July 2020
About TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website www.tagheuer.com for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Aston Martin Red Bull Racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the World Endurance Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.
Instagram: @tagheuer, Twitter: @TAGHeuer, Facebook: www.facebook.com/TAGHeuer
TAG Heuer Carrera Sport Chronograph CBN2A Family Gallery
