TAG Heuer dives into summer season with fashionable new Aquaracer models

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Just in time for summer, luxury watch brand TAG Heuer presents three Aquaracer timepieces that enhance the sporty collection with avant-garde designs that are unlike anything ever seen in the brand’s selection. The first timepiece, available in June, is stylish and rugged in olive-green khaki, while the two following models, available in August, feature a trendy tortoiseshell pattern on the bezel.

True to the Aquaracer collection’s ocean-inspired heritage, the sporty and colourful special-edition timepieces are perfectly suited to a life of adventure in and around the water – ready to accompany wearers during all their favourite summertime activities, from the beach to the boat and beneath the waves.

Trendy olive-green khaki gives the Aquaracer a rugged, laid-back style

Introducing two firsts to the sporty Aquaracer collection, the Aquaracer 43 mm Khaki Special Edition features a contemporary combination of a sturdy fabric strap and sleek anthracite sunray brushed dial. The olive-green colour adorns the aluminium unidirectional rotating bezel and the strap with a steel pin buckle. The 43 mm quartz timepiece features a polished and fine-brushed steel case. In line with the Aquaracer’s reputation for precision in performance, the rhodium-plated hour, minute and seconds hands are coated with white Super-LumiNova® and there is an angled date window at 3 o’clock on the dial. Engraved on the caseback is the image of a vintage divers’ helmet and the water-resistance of this elegant yet casual Aquaracer model: 300 metres/1,000 feet.

TAG Heuer’s first tortoiseshell pattern

Inspired by the sunlight reflecting off the ocean waves, the luxury watchmaker has created a magnificent tortoiseshell effect on the Aquaracer bezel using an innovative resin technique. The dark and light blue hues are reminiscent of the ocean’s surface, as seen from the deck of a yacht, an effect which is enhanced by the blue sunray brushed dial with horizontal lines. The Aquaracer 43 mm Tortoise Shell Effect Special Edition is also available with a contemporary brown tortoiseshell pattern on the bezel and a black sunray brushed dial with horizontal stripes. As with its blue counterpart, the pattern on this version is made with an innovative resin effect – a first for TAG Heuer.

Strengthening the timepieces’ functionality is the 60-minute scale on the unidirectional rotating bezel and the angled magnifying lens over the date window at 3 o’clock. The rhodium-plated applied indexes and hour, minute and seconds hands are coated with white Super-LumiNova® for enhanced legibility in all lighting conditions. Another first for the brand with these special-edition models is the high-end rubber strap, which features an alligator leather pattern and a steel folding clasp with double safety push buttons. This allows the wearer to sport a luxurious watch in total comfort while enjoying all manners of nautical activities. The 43 mm timepieces are fashioned from polished and fine-brushed stainless steel and powered by the automatic Aquaracer Calibre 5. The stainless-steel screw-down caseback is engraved with the image of a vintage divers’ helmet and the Aquaracer’s impressive water-resistance of 300 metres/1,000 feet.

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website www.tagheuer.com for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Aston Martin Red Bull Racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the World Endurance Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.

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