Swiss luxury watchmaker TAG Heuer is expanding its portfolio of outstanding athlete ambassadors by signing American sprinter Fred Kerley, world 100m champion and olympic games silver medalist, and the youngest Botswana sprinter, Letsile Tebogo. To complete this announcement, TAG Heuer is proud to further expand its family by introducing promising swimmer, Summer McIntosh.
Fred Kerley – American Track and Field Sprinter
2022 100M WORLD ATHLETICS CHAMPION
Letsile Tebogo – Botswana Sprinter
2022 100 & 200M WORLD ATHLETICS JUNIOR CHAMPION
Summer McIntosh – Canadian Swimmer
FOUR-TIME INDIVIDUAL WORLD CHAMPION – IN 400M MEDLEY AND 200M FLY
Fred Kerley, a renowned American track and field sprinter, competes in the 100, 200 and 400 meters races. Born in 1995, Kerley has established himself as a formidable force in the world of athletics. He is the only person in history to run sub 10.80 seconds in the 100m, sub 19.80 seconds in the 200m and sub 43.80 seconds in the 400m.
His impressive achievements include winning the World Championships 100m title in 2022, the Olympic Games 100m silver medal in 2021 and the World Championships 4x400m gold and 400m bronze in 2019. He is currently the joint 6th fastest man ever in the 100m with a time of 9.76 seconds. Recognized as one of the most promising contenders, Kerley’s talent and dedication make him a force to be reckoned with in the world of track and field.
With the inclusion of Fred Kerley, TAG Heuer solidifies its unwavering commitment to the world of competitive sports. By encouraging this demanding discipline, the brand proudly celebrates Kerley’s enduring precision and determination, a legacy and a work ethic ingrained since 1860. The announcement marks an exhilarating chapter as TAG Heuer embraces its newest brand ambassador, offering support throughout the current season and the following two years. Fred Kerley fully embodies TAG Heuer’s founding values – passion for action, high performance, mental strength, and absolute precision. His seamless integration into the brand’s expanding ambassadorial family is a testament to his authentic and genuine nature. As a fighter and fierce competitor, Fred’s weapons are fortified by his intelligence, focus and skill he brings to every competition.
Letsile Tebogo (born in 2003) stands as an exceptional Botswana sprinter. His remarkable achievements include winning the gold medal in the 100 meters and a silver in the 200 meters at both the 2021 and 2022 World Athletics Junior Championships. Astonishingly, he etched his name in history as the youngest-ever victor of the prestigious 2022 African Championship in the 200-meter event. At just 20 years old, Letsile Tebogo has shattered records in both sprinting and hurdling, serving as a beacon of inspiration both on and off the track. Moreover, he holds the distinction of being the youngest African athlete to compete in track and field since 1972.
Letsile Tebogo embodies the spirit of a fearless generation of talents at TAG Heuer. Passion and mental strength are essential to taking home the trophy, and these same values have been upheld by TAG Heuer since 1860.
Summer McIntosh, an extraordinary swimmer, has carved her name into the annals of records and emerged as a true beacon of inspiration for the next generation, both in and out of the swimming pools. Remarkably, at the age of 16, she has already claimed the title of four-time World Champion and holds the World Record in 400m medley, proudly representing Canada. With a fresh and exceptional talent, she stands as one of the youngest trailblazers of all time, commanding respect and admiration beyond her sport.
The luxury Swiss watchmaker is honoured to announce the addition of Summer to its impressive ambassador roster, which proudly includes some of the world’s youngest and most promising talents in sports.
With their dynamic personalities and unmistakable energy, they are set to become the captivating new faces of the TAG Heuer Connected Calibre E4 Titanium, 42MM. A perfect fusion of peak performance and unparalleled elegance awaits.
Bold, confident and fun, these pieces form a vibrant collection that delight enthusiasts and aficionados of daring sports. Available in vibrant shades of green, yellow and red, these novelties boldly express TAG Heuer’s passion for speed, adrenaline, and audacious design.
Known for developing pioneering innovations that elevate the measurement of athletic performance, the brand is committed to achieving absolute precision. From across the globe, TAG Heuer stands shoulder to shoulder with champions, capturing their extraordinary feats as they defy boundaries, conquer the seemingly impossible, and remain determined in the face of immense pressure.
“We are immensely proud to welcome our youngest ambassadors to the TAG Heuer Family”, said Frédéric Arnault, CEO of TAG Heuer. “Our shared commitment for high performance and avant-gardist spirit make these partnerships a natural fit. We eagerly look forward to supporting them in the years to come, as well as their remarkable journey towards the big 2024 happenings.”
FRED KERLEY: “I’m very excited about embarking on this exciting new partnership with TAG Heuer and being in the esteemed company of their ambassador roster. Joining TAG Heuer as their newest brand ambassador fills me with boundless enthusiasm. I strongly believe in the brand’s values of exceptional performance, precision and passion for pushing boundaries, and I am committed to upholding these standards in every stride I take, both on and off the track.”
LETSILE TEBOGO: “As the newest brand ambassador for TAG Heuer, I am absolutely thrilled and filled with excitement. Joining forces with such a prestigious brand is a dream come true for me. Being in the company of their esteemed ambassadors and inspirations is truly an honor that I cherish. I cannot express enough my enthusiasm for this incredible partnership and the opportunities it brings.”
SUMMER MCINTOSH: “It is a true honor to be part of the athletes TAG Heuer family – and as the TAG Heuer Connected is already my everyday companion, in training in and out of the pool – this is just a perfect fit.”
About TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,860 employees and is active in 139 countries. TAG Heuer products are available online at www.tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer. For 163 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco, and Autavia – and is rounded out with the contemporary TAG Heuer Link, Aquaracer, Formula 1, and Connected lines. Embodying TAG Heuer’s motto, “Don’t Crack Under Pressure,” are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.