Continuing its commitment to innovation and elevated customer experience, Panerai introduces a blockchain powered digital passport for all its watches bought from 3rd October 2023. The Maison, among the first to offer this digital certification, will present the initiative at the prestigious Watches and Wonders event in Shanghai.
Each digital passport will contain individual information of every watch, creating a digital identity that acts as proof of authenticity, granted to the client at the time of purchase. This record will also facilitate a safer environment for the second-hand market, as it is transferable to the next holder. Developed with longevity in mind, this digital passport is designed to follow the product throughout its lifetime, documenting the watch’s history.
Beyond just proof of authenticity, clients will benefit from the blockchain’s capability to store comprehensive information about a timepiece, including technical details and product history. This will set the path to a range of value-added services and advantages, including easier reselling processes, which will, in turn, improve transparency, trust, and convenience in client’s interaction with the Maison. For Panerai, this move marks a step in the battle against counterfeiting, as well as a progression toward digital documentation.
“Committed to elevating the client experience, we continually adapt and innovate to align with the changing times. We firmly believe that digital passports are poised to transform possession of valuable assets, enabling our clients to trace the lifecycle of their watches, prove authenticity, and benefit from bespoke services tailored to each timepiece,” says Jean Marc Pontroué, Panerai’s CEO.
To move forward with this industrialization of digital passports, Panerai has partnered with Arianee, the leading blockchain based digital passports solution for brands.
“Having implemented digital product passports on limited-edition watches for Panerai’s Experiences since early 2022, Arianee is thrilled to support the Maison in this implementation at scale, which marks an important milestone in its journey towards an enhanced and trusted customer experience”, says Pierre-Nicolas Hurstel, Arianee CEO & Co-Founder.
Clients can collect the digital passport for their watch directly at Panerai boutiques or, alternatively, by scanning the warranty card’s QR Code using a mobile device. Once registered, users can access Pam.guard, a digital platform developed for the use of an established community of clients: here, they will be able to access the individual certified information of their watch, check the watch history, transfer the passport to a new holder, avail of future services, as well as getting an extension of the international limited warranty up to eight years. In case of gifting, inheritance or resale, the Digital Passport can be transferred to the next holder through PAMGuard, the access point for all Panerai owners.
Panerai
Founded in Florence in 1860 as a workshop, shop and subsequently school of watchmaking, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments. The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997.
Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques www.panerai.com www.facebook.com/paneraiofficial www.twitter.com/paneraiofficial www.instagram.com/panerai
Arianee
Founded in 2018, Arianee is the leading digital passports solution for brands. Arianee has been supporting Panerai in its journey since March 2022 with the introduction of an exclusive and limited NFT collection for Radiomir Eilean Experiences.
The range of products developed by Arianee – Digital passport Management Platform, wallet solutions, and ready-to-use tooling suite (Token Gating, store) – enables brands to acquire, engage, and retain customers through digital product passports & loyalty tokens packed with dynamic and unique features.
Arianee brings together major brands such as the Richemont Group, L’Oréal Group, Breitling, Paris Fashion Week, Moncler, and Lacoste, as well as partners in technology, including POAP and The Sandbox, in its vision to build the new internet of ownership.