ArtyA “Purity Tourbillon” Collection

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ArtyA “Purity Tourbillon” Collection – a Horological Symphony in Three Movements: Celebrating the purity of time, presented in three variations of shapes and sizes. Immerse yourself in the timeless elegance of the ‘Purity Tourbillon’; discover the delicate and discreet charm of the ‘Tiny Purity’; and be enchanted by the graceful curves of the ‘Curvy Purity’. The latest creation, the ‘Curvy Purity Tourbillon Bicolor’, boldly combines colour and technical prowess. Offering two distinct hues in one single block, its case features a technology that transcends the conventional codes for sapphire crystal colours in high horology.

The Purity Movement: a 9-gram legacy, masterfully evolving with its time

The ‘Purity’ Tourbillon by ArtyA: a seamless blend of transparency and technology. It showcases an impressive tourbillon (at 18 mm in diameter, instantly recognizable as the movement’s signature) that is fully integrated as a distinctive design element. This feature highlights two key strengths of the ArtyA brand: the mastery of sapphire and the imagination in creating original horological movements.

Equipped with two parallel-mounted barrels for powering the tourbillon beating at 4 Hz beating, the movement was, from its inception, conceived as a miniature exoskeletal sculpture. Weighing a mere 9 grams, it pushes boundaries through the use of cutting-edge precision and design technologies, while remaining true to meticulous traditional finishing, such as cast-iron sandblasting and hand beveling. Its ample power reserve ensures a 72-hour autonomy, blending advanced engineering with enduring elegance.

A sapphire case, cutting-edge technology, total transparency

The sophisticated tourbillon movement has the effect of amplifying’s ArtyA’s mastery of sapphire, enabling the brand to fully express its creativity. Indeed, the ‘Purity Tourbillon’ – nominated in the ‘Tourbillon’ category at the Grand Prix d’Horlogerie de Genève 2021 soon after its release – now comes in an array of models: from the 45.5-mm transparent white version to the NanoSaphir^TM variants, like the colour-shifting ‘Chameleon’ (amber/green) and ‘Bicolor’ (yellow/purple).

Tiny Purity Tourbillon: the story continues to unfold

The ‘Tiny Purity Tourbillon’ watch, part and parcel of this already sought-after collection, encapsulates the brand’s expertise and savoir-faire in a new 39 mm case. In fact, the smaller size not only retains all of the larger model’s technical sophistication but also magnifies it, showcasing an impressive feat of engineering in a compact form –with an imposing 18 mm tourbillon lending it a distinct character.

To achieve this, the entire movement had to be reimagined, with a dial relocated to 3 o’clock above the two barrels providing a 72-hour power reserve. Compatible with ArtyA’s extensive range of sapphire crystal and NanoSaphir^TM cases, the Tiny Purity Tourbillon has succeeded in captivating numerous collectors of the Geneva-based brand.

This commercial success was further underscored by ArtyA’s nomination at the GPHG 2023 in the ‘Men’s Complication’ category for the ‘Tiny Purity Tourbillon Chameleon’ whose NanoSaphir^TM case switches from amber to green, depending on the ambient light. This recognition not only celebrates the movement crafted by ArtyA but also testifies to the brand’s achievements in the field of sapphire crystal. This rare material, the third-hardest after diamond and moissanite, is challenging and costly to shape into cases that meet ArtyA’s high standards. The Geneva-based watchmaker continues to be the uncontested pioneer, always innovating and exploring new pathways for leveraging the material’s core benefits: exceptional durability due to its hardness (9 on the Mohs scale compared to 5.5 for traditional glass) and its crystal-clear transparency that offers a remarkable visual spectacle.

Curvy Purity Tourbillon: a masterful blend of horological artistry and engineering

With its curved Tonneau case, the ‘Curvy Purity Tourbillon’, the latest addition to the family, stands out for its unique geometry, offering proportions that are as pleasing to the eye as they are comfortable on the wrist.

Featuring the all-new ‘Curvy Purity Tourbillon’ movement with its oversized 4 Hz tourbillon now positioned at 6 o’clock, this design is all about the harmony of curves and volumes in a remarkably ergonomic 38.5 x 43 millimeter watch – a creation by Jérémie Arpa, son of Yvan Arpa.

The time display has been optimized with a discreetly elegant dial at 12 o’clock, as presented on the ‘Curvy Purity Tourbillon Emerald’ unveiled during the Dubai Watch Week 2023. The piece is finished to the highest standards, including hand-beveled edges and traditional caliber adjustment.

ArtyA ‘Purity Tourbillon’ Collection Technical Specifications

Collection name: Purity Tourbillon

Functions

Hours, minutes, seconds on flying tourbillon

Movement

Double barrel, skeletonized Manufacture tourbillon movement
Conceived, developed and made in Switzerland exclusively by and for ArtyA
Oversized tourbillon (18 mm in diameter)
Improved chronometric reliability thanks to the double barrel system’s torque management for stable power delivery
Frequency: 4 Hz (higher than usual for a tourbillon, ensuring greater stability)
Power reserve: 72 hours

Case

Sapphire crystal or NanoSaphir^TM
Dimensions
- Purity Tourbillon 45,5 mm
- Tiny Purity Tourbillon 39 mm
- Curvy Purity Tourbillon 38.5 mm x 43 mm
Caseback: Open, screw-in
Water resistance: 3 ATM, equivalent to 30 meters (about 100 ft)

Strap

Upcycled leather, pin buckle

Production

Limited Edition of 13 pieces, also as unique pieces 1/1

Retail price (ex VAT)

Purity Tourbillon & Tiny Purity Tourbillon Sapphire crystal: 125,000 CHF (135,000 EUR / 145,000 USD – est. exchange rates at time of writing)
NanoSaphir^TM: 155,000 CHF (165,000 EUR / 175,000 USD – est. exchange rates at time of writing)
Curvy Purity Tourbillon Sapphire crystal:135,000 CHF (145,000 EUR / 155,000 USD – est. exchange rates at time of writing)
NanoSaphir^TM: 155,000 CHF (165,000 EUR / 175,000 USD – est. exchange rates at time of writing)

ArtyA Curvy Purity Tourbillon ‘Bicolor Yellow & Purple’ Technical Specifications

Watch name: Curvy Purity Tourbillon Bicolor Yellow & Purple

Functions

Hours, minutes, seconds on flying tourbillon

Movement

Double barrel, skeletonized Manufacture tourbillon movement
Conceived, developed and made in Switzerland exclusively by and for ArtyA
Oversized tourbillon (18 mm in diameter)
Improved chronometric reliability thanks to the double barrel system’s torque management for stable power delivery
Frequency: 4 Hz (higher than usual for a tourbillon, ensuring greater stability)
Power reserve: 72 hours

Case