Maurice de Mauriac makes an Olympic statement with the L3 Gold Edition, a chronograph for those champions who can only accept the first place: each one of the five chronographs available is a unique piece.
Maurice de Mauriac, the disruptive and colourful Zurich-based watchmaker, is introducing the L3 Gold Edition — a series of five chronographs that sets new standards in a golden time for the company.
As fashion cycles turn and trends evolve, gold stands the test of time and flaunts individuality in every tick. Gold has been the precious metal par excellence almost since the beginning of humankind — and today, it is even more of a safe value, given the volatility of financial markets. In fine watchmaking, gold also represents a guarantee of investment. Even more so with the L3 Gold Edition.
What makes the L3 Gold Edition an absolute game-changer? Unparalleled uniqueness: only one of each design exists worldwide, making it the ultimate definition of exclusivity. Crafted in Switzerland with precision and dedication, each precious red gold case of the five L3 Gold Edition timepieces exudes elegance and individuality — paired with beautiful dials in Emerald Green, Cherry Blossom, Opalescent White, Spheric Blue, and Spheric Brown.
To make it even more unique, the owner can choose between manual-wound or automatic bespoke movements!
“We are really excited about these unique watches. Family is everything to us and we want to give family time a special meaning“, said Leonard Dreifuss. “At the end of a significant year for our family and about to enter an Olympic year, we wanted to come up with a highly symbolic and rare series with added value that could link the owner to the next generation. Grandparents, parents can wear any of the L3 Gold Edition unique pieces and pass it on to their grandchildren or children, championing family values. That’s the specific Midas touch effect we wanted to create.“
Attention to detail
The journey of each Maurice de Mauriac L3 Gold Edition chronograph involves meticulous attention to detail. From the individual casting, precise grinding and hand polishing of the gold cases to the customization of solid gold pushers and producing highly original minimalistic dials: every step embodies Maurice de Mauriac’s commitment to excellence. Each one of the five timepieces has received the official stamps from the precious metal control in Biel, another testament to the brand’s exceptional quality and commitment to the Swiss Made label. Two different custom-refined movements from Concepto are available, according to the buyer’s preferences.
In an era focused on technology, mechanical timepieces are timeless, and gold will always be gold. Its symbolism has remained intact from ancient civilizations to contemporary cultures. It can represent a declaration of love, a celebration of success or even the highest Olympic reward. A mechanical gold watch is guaranteed to be a precious investment in time — and the L3 Gold Edition awaits at the heart of Maurice de Mauriac’s mine: the emblematic Atelier on Tödistrasse in Zurich, also reachable online at mdm-watches.com.
On the screen
The L3 Gold Series have been featured on the wrist of acclaimed actors Peter Mygind (already an old friend of the brand) and Tabita Johannes, who have been starring in the series Neumatt on Netflix and for television. Both have also starred in a Maurice de Mauriac photo session available to the media.
Maurice de Mauriac L3 Gold Edition Technical Specifications
- L3 Series also include the L3 Spheric Red,
- L3 Spheric Blue, L3 Spheric Smaragd Green,
- L3 Spheric Purple,
- L3 Monochrome Blue,
- L3 Black,
- L3 White,
- L3 Sees Red and
- L3 Cherry Blossom
- Price: 14,200 CHF (handwound), 14,700 CHF (automatic) — including 7.7% VAT
- Availability: Online and in the Zurich atelier
Movement
- manual-wound Concepto C2000 or automatic Concepto 2100-2120,
- both custom-refined for Maurice de Mauriac
- Functions: hours, minutes, small seconds; chronograph
Case
- Brushed 18kt 5N red gold case; screw-in red gold crown and mushroom-type red gold pushers; antireflective domed sapphire crystal and sapphire caseback
- Diameter: 40,5 mm
- Height: 12.99 mm (hand-wound version); 13,99 mm (automatic version)
Dial
- Emerald Green, Cherry Blossom, Opalescent White, Spheric Blue (gradient), and Spheric Brown (gradient);
- Luminous hour and minute hands, indexes
- Subdials: chronograph minute counter at 3 o’clock, chronograph half-hours at 6 o’clock, running small seconds at 9 o’clock
Strap
- Matching hand-tooled straps made from the finest leather
- Buckle: brushed 18kt red gold
About the Designer
Fabian Schwaerzler is an award-winning master of reduction. His collaboration with Maurice de Mauriac resulted in the L Series (L as in Linear) comprised by the essential L1, the L2 diver and the L3 chronograph — all exuding a no-nonsense directness and legible design based on lines. True to his historical inspirations (Zurich School of Concrete Art, Bauhaus and classical watches), the Basel native is an advocate for democratic and autonomous design. “The L2 and the L3 are clearly an evolution of the L1. I think of them as children, but while the L2 has a very strong character the L3 is calmer; it looks like it could have been worn in the Bauhaus era or in 2050. I find such timelessness fascinating”.
About the Brand
Maurice de Mauriac was founded by Daniel Dreifuss in 1997 and its atelier is open to public at Tödistrasse 48, in Zurich; Daniel’s sons Massimo and Leonard are heading the independent company since 2020 and were recently joined by their sister Masha. The Zurich watchmaker is famous for its exclusive series of mechanical watches featuring unique designs, a customizable approach, straps of the highest quality and robust movements tested by generations of watch lovers. Since its inception, Maurice de Mauriac timepieces have interested collectors and watch lovers from around the world and been featured globally in watch, design, and news media.