The Bucherer Watch Wallet helps watch lovers organise, value, insure and sell their timepieces. With its intelligent functions, attractive design and user-friendly interface, the app is the perfect assistant and is now available in Germany. The Bucherer Watch Wallet gives users a constant overview of their portfolio, allowing them to manage their collection easily and store important documents and images. It can also display current market data regarding pre-owned watches. In addition, the app lets users easily ensure timepieces purchased from Bucherer after November 2018 and offer watches for sale on Bucherer Certified Pre-Owned (CPO).
The Bucherer Watch Wallet provides users with a comprehensive digital assistant for their watch collection. But recording and organising the portfolio and creating a personalised wish list are just some of the features the app has to offer. This digital tool provides watch lovers with every service they could need.
Clear design and clever management
The app can be used in two different ways. After creating their personal account, users gain full access to all app functions. Watch lovers who already have a Bucherer customer account can easily import all watch purchases made since November 2018. Guest mode, meanwhile, is ideal for those who just want to try the app out. The “Collection” section displays the user’s watches and lets them add and manage them either manually or via a search function. Users can also record images, receipts or the service history of a timepiece themselves.
The “Favourites” function provides an overview of the user’s most-loved pieces. Any timepieces selected at Bucherer are automatically stored in their account. If these then become available, the user can receive a push notification that lets them immediately organise pick-up.
Broad range of added functions
The “Valuation” function gives users an approximate idea of the value of a single watch or their entire collection. Although intended for information purposes only, the data can provide more transparency in this regard. Any watch purchased from Bucherer after November 2018 can be insured at either purchase or market value, all through the app. Users can also offer watches for sale digitally. The app initiates the CPO check process and gives the user a non-binding offer if the watch attracts the interest of a potential buyer. Should they wish, the user can complete the entire sale process online. Once the sale is successfully completed, they can organise for the watch to be collected on site via courier or handed over in a Bucherer boutique.
Last but not least, the “Useful information” section provides fascinating expert insight, basic knowledge about watches and a guide for future watch purchases.
Founded in Lucerne in 1888, Bucherer has one of the most distinguished reputations in the watch and jewellery industry in Europe. In addition to an impressive range of luxury timepieces and exquisite jewellery from beloved brands, Bucherer also offers its customers its own exclusive Bucherer Fine Jewellery collection and Carl F. Bucherer watches. With its Bucherer Exclusives series, the Swiss luxury retailer never fails to inspire its customers and creates innovative masterpieces time and again together with renowned partners. Bucherer also leads the field when it comes to certified pre-owned timepieces with a carefully selected range of the highest quality and of guaranteed provenance. In Europe, Bucherer has no less than 35 exclusive locations: 15 boutiques in Switzerland, 11 in Germany, a flagship boutique in Vienna and Paris, respectively, three stores in Copenhagen and further four boutiques in London. By acquiring the American luxury watch dealer Tourneau in 2018, Bucherer established itself as the world’s largest watch and jewellery retailer and now has a flagship store in New York City and 17 other boutiques throughout the United States. Since 2009, CEO Guido Zumbühl has overseen the operative management of the company, which was owned by the Bucherer family for three generations. At the end of August 2023, the Bucherer Group was acquired by Rolex. The Bucherer Group employs over 2,000 staff worldwide. bucherer.com, @bucherer