Maserati presents “The all-new Maserati GranCabrio. Our Ode to Joy.”

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To enhance the all-Italian beauty and free spirit of GranCabrio, the brand’s latest creation dedicated to those who want to feel alive every day with the wind in their hair, to those seeking a car as a true travel companion to discover the world, Maserati dedicates its very own ode to joy: “The all-new Maserati GranCabrio. Our Ode to Joy.”

An all-new rhythm with a quickening beat, a melody that keeps pace with a sublime and engaging driving experience, accompanied by images that convey excitement, fun, desire for beauty, to make the heart rejoice and enjoy every moment to the fullest.

A portrait of pure nonchalance, a celebration of life encompassed in a short but powerful video, the creative concept of which was entrusted to the Naïve communications agency, then developed by the Movie Magic production house and directed by Marco Gentile. An internationally renowned storyteller, previous winner of a Silver Lion at the Cannes Lions International Festival of Creativity in 2010 and author of music videos and advertising campaigns for global clients, Gentile immerses Maserati GranCabrio in the warm, vibrant atmospheres and breathtaking panoramas of Salento, in Puglia. The area and its wonderful unspoilt views and corners of discreet and exclusive luxury embodies the most original and distinctive Italian spirit, speaking to the world as nothing else can, with its unmistakable attitude that epitomises the infectiously joyful lifestyle of this country.

Just like the spirit of Maserati GranCabrio, and of those who decide to sit behind the wheel of the Trident’s new convertible, where elegance and performance enliven every emotion and take them to a higher level.

“Sing like no one is listening. Love like you have never been hurt. Dance like nobody is watching. And drive like the best is yet to come”, is the aphorism selected to set out Maserati’s expression in creations such as GranCabrio, a sports car capable of providing the best in comfort, to savour every single mile of your life.

The video made for the recent launch of GranCabrio Trofeo – a gem 100% made in Modena and a manifesto of the most all-encompassing driving in the great outdoors – offers an ouverture with the music of the waves at sea: the power of nature immediately merges in an engaging crescendo with the thunder of the Nettuno engine. In the meantime, the unmistakable refrain of the “Ode to Joy” comes in first as a whisper as if on tiptoe, then explodes into a rock version created specifically for Maserati GranCabrio, the setting for atmospheres of celebration, sharing, freedom, and pure enjoyment of the beauty all around us.

A concert of emotions and passions, in the most authentic Italian and Maserati style. An exhortation to lead life our own way.

“The all-new Maserati GranCabrio. Our Ode to Joy.” was launched on Monday afternoon on the brand’s official YouTube channel and is also available on all the brand’s main digital platforms. Watch the video here.

Maserati S.p.A.
Maserati produces a complete range of unique cars, immediately recognisable for their extraordinary personality. Thanks to their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally. Maserati line-up includes the Levante – the first SUV made by Maserati, the Grecale, the “everyday exceptional” SUV, and the GranTurismo, the iconic Italian grand tourer, all models characterized by the use of the highest quality materials and excellent technical solutions. A range equipped with 4-cylinder hybrid powertrains – available for Grecale and Levante – and V6 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking 100% Maserati Nettuno V6 engine, which incorporates F1-derived technologies into the power unit of a standard production car for the first time. The new GranTurismo is available with both the high-performance V6 petrol engine, derived from the Nettuno, and a 100% electric version: the GranTurismo Folgore, the first car in the Modena-based brand’s history to adopt this solution. Today the full-electric range includes also the Grecale Folgore, Maserati’s first full-electric SUV. By 2025, all Maserati models will be available in a full-electric version, and the entire Maserati range will run on electricity alone by 2028.