The new 500-piece limited edition IRONMAN-branded Endurance Performance Pro is Breitling’s ultralight sports watch to mark the 2024 VinFast IRONMAN World Championship triathlons, available only at Breitling.com and select Breitling boutiques and retailers.
What keeps you going when you are pushing yourself to your absolute limits? You have the strength and motivation, but you need the time to realize your inspirational fitness goals. With the Endurance Pro IRONMAN®, you have the toughest tool to keep you on track and take you beyond the breaking point of mere ambition.
The IRONMAN triathlon is one of the most famous single-day endurance races on the planet and is known for being a true test of heart, body, and soul. It begins before the gun goes off, with months and maybe even years of training. Breitling, the Swiss luxury watchmaker that has built timepieces since 1884 as rugged as the individuals who wear them, has been the official luxury watch partner of the IRONMAN triathlon since 2021.
The Endurance Pro IRONMAN marks the 2024 VinFast IRONMAN World Championship in Nice, France, on September 22, 2024 (women), and Kailua-Kona, Hawai‘i, on October 26, 2024 (men). It is the ultimate in racing for extreme athletes. The VinFast IRONMAN World Championship is the culmination of all the global IRONMAN triathlon events, which see professional and age-group athletes alike compete for a qualifying slot in the pinnacle race on the long-distance triathlon calendar.
As part of this active partnership, Breitling is introducing a limited-edition Endurance Pro IRONMAN with a case made of lightweight titanium and the race’s uniquely inspired logo featured at 6 o’clock.
The rejuvenated IRONMAN logo reflects renewal and resilience, inspired by this year’s theme for the VinFast IRONMAN World Championship – “new life”, or “‘Ola Hou” in Hawaiian. The ama‘u plant above the M symbolizes resilience and new life and recalls the IRONMAN competitors’ fierce focus on achievement. The ferns and lavender on both the M and the dot are a fusion of Hawai‘i’s lush vegetation and the calming lavender of the fields of southern France.
This limited edition of 500 pieces comes on a blue rubber strap for maximum performance and durability and has the IRONMAN logo on the caseback.
“The spirit of the IRONMAN competition has much in common with the high-caliber precision and ruggedness of Breitling,” says CEO Georges Kern. “This watch was designed for the most arduous journeys and difficult physical challenges.”
The limited-edition Endurance Pro IRONMAN is available only at Breitling.com and select Breitling boutiques and retailers.
DESIGNED FOR PERFORMANCE
Made of titanium, a robust material 2.2 times lighter than stainless steel, Breitling’s ultra-lightweight Endurance Pro may have been designed with triathlon athletes in mind, but it’s a stylish and sporty chronograph perfect for mastering every day.
The Endurance Pro’s rubber strap and 100 m of water resistance ensures that it’s capable of withstanding rugged underwater and challenging land environments. Powered by Breitling’s COSC-certified SuperQuartz™ caliber 82, the movement provides unmatched accuracy. Other features include easy readability, a timekeeping chronograph, and a solar compass to keep you on track and focused on the finish.
Pick up the Endurance Pro IRONMAN and be inspired to train harder and trek further in your journey with optimum achievement in mind. It’s a watch that is a milestone as you make your own way through an active life like an IRONMAN.
BREITLING
Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it is still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 270 industrialloft-inspired retail locations around the world. Breitling’s collections center around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Today, Breitling is on a mission to do better, by creating beautiful products and experiences with better materials, better manufacturing, better packaging, and end-to-end traceability. Combining classic watchmaking with the latest and most sustainable innovations, Breitling is both a company with history and one that is ahead of its time.
ABOUT THE IRONMAN WORLD CHAMPIONSHIP
Since its inception in 1978 on the Island of O‘ahu, the IRONMAN World Championship® triathlon has etched its name in history through stellar performances, inspirational participants, and emotional memories. In 1981, the race moved from the tranquil shores of Waikīkī to the barren lava fields of Kona on the Island of Hawai‘i. The most iconic one-day sporting event in the world is the culmination of 40 global IRONMAN events with over 94,000 athletes around the world striving for one of the coveted qualifying slots. The 2021 edition of the event took place in St. George, Utah, in May 2022, becoming the first location to host the event outside of Hawai’i since its origins in 1978. After a two-year hiatus from Hawai‘i due to COVID-19, the race returned to Kailua-Kona in 2022 and for the first time took place as a two-day event. The 2023 VinFast IRONMAN World Championship race continued with the two-day format but with two different host locations and dates (Nice, France, in September and Kailua-Kona, Hawai‘i, in October) to allow for a dedicated world championship race for women and dedicated world championship race for men. The cumulative event hosted over 4,000 athletes embarking on a 140.6-mile journey that presents the ultimate test of body, mind, and spirit to earn the title of IRONMAN World Champion. In 2024, the women will rotate to Nice, France, while the men will return to Kailua-Kona, Hawai‘i, for their respective world championship host locations. For more information, visit www.ironman.com/ im-world-championship.
ABOUT THE IRONMAN GROUP
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series trail-running events including the Canyons Endurance Runs™ by UTMB®, Tarawera Ultra-Trail™ by UTMB® and Ultra-Trail Australia™ by UTMB®, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world, providing participants the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/ about-ironman-group.
ABOUT ADVANCE
Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education, and other promising growth sectors. Our mission is to build the value of our companies over the long term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together, these operating companies employ more than 14,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery, and Reddit. For more information visit www.advance.com.