Independent watchmaking is experiencing growing enthusiasm across Europe, where discerning collectors seek creations that combine technical innovation with refined aesthetics. In light of this dynamic, De Bethune naturally joins forces with Bucherer, a leading name in luxury watchmaking, to offer its clients privileged access to its exceptional timepieces. This expansion marks a new milestone in the brand’s development in the European market.
De Bethune announces a new partnership with Bucherer and expands its presence in Europe with three new points of sale.
Geneva, [March 18, 2025] – De Bethune takes a new step in its European expansion with three new points of sale at Bucherer. De Bethune continues to strengthen its presence in Europe with the opening of three new points of sale with Bucherer, one of the world’s most prestigious luxury watch retailers. Starting today, De Bethune’s timepieces will be available in Bucherer boutiques in Lucerne, Vienna, and London, further solidifying De Bethune’s footprint in the European market.
A key partnership with Bucherer
Founded in 1888, Bucherer is an essential reference in the world of luxury watchmaking and jewelry, recognized for its expertise, excellence, and commitment to offering a selection of the most exclusive brands. With a prestigious global network of boutiques, Bucherer shares De Bethune’s passion for innovation, craftsmanship, and the transmission of exceptional know-how.
“We are delighted to announce this representation with Bucherer, which offers a unique opportunity to further anchor De Bethune in Europe. Bucherer embodies excellence and exclusivity, and we share the same vision of exceptional watchmaking that seamlessly blends tradition and innovation. These new locations will allow more enthusiasts to access our creations and explore our unique universe.“ — Pierre Jacques, CEO of De Bethune
Strengthening our European presence
Europe is a key market for De Bethune. With this expanded presence, the brand will offer an immersive experience to clients and collectors, showcasing its unique expertise and technical innovations.
Each Bucherer space will highlight a selection of De Bethune’s most emblematic collections, giving Haute Horlogerie enthusiasts the opportunity to discover the excellence and innovation that define the Manufacture.
Through these new strategic openings, De Bethune reinforces its presence, solidifying its status as one of the most exclusive and innovative independent watch brands in the industry.
Bucherer points of sale where De Bethune will be represented in Europe:
London – Bucherer Flagship Store London, Covent Garden The Royal Opera House, Covent Garden WC2E 8HD London, United Kingdom Store +44 (0) 207 952 2041 Store: royaloperahouse@bucherer.com
Luzern – Bucherer Luzern, Schwanenplatz Schwanenplatz 5 6004 Luzern, Switzerland Store +41 41 369 77 00 Store luzern@bucherer.com
Vienna – Bucherer Wien, Kärntner Strasse Kärntner Strasse 2 1010 Wien, Austria Store +43 1 512 67 30 Store wien@bucherer.at
De Bethune strengthens its presence in Italy through a privileged partnership with GMT Great Masters of Time.
De Bethune is delighted to announce its partnership with GMT Great Masters of Time, a renowned house recognized for its expertise and commitment to independent watchmaking. This collaboration marks a new milestone in De Bethune’s expansion in Italy, a key market for the brand.
For nearly twenty years, the Armentano family has passionately represented De Bethune, contributing to its growing recognition among collectors and discerning enthusiasts. Today, under the vision of GMT and with Jacopo Corvo, who embodies the tradition and watchmaking expertise passed down through generations, De Bethune finds a new home in Milan, at the heart of Italy’s premier destination for independent luxury watch brands.
Pierre Jacques, CEO of De Bethune, states: “Our partnership with GMT Great Masters of Time is a natural evolution, built on long-standing relationships and a shared passion for exceptional watchmaking. Edoardo Armentano has been an early ambassador for De Bethune, and we are thrilled to continue this journey with him and with Jacopo Corvo, whose commitment to independent watchmaking is exemplary. Together, we pursue our mission of sharing our vision of excellence and innovation with Italian and international collectors.”
De Bethune’s Watchmaking Excellence: A Perpetual Quest for Innovation
Rooted in the grand tradition of Swiss watchmaking, De Bethune stands out for its avant-garde approach and unparalleled attention to detail. Since its founding, the Manufacture has developed 31 calibers, introduced approximately 30 world premieres, registered numerous patents, and crafted over 260 unique pieces, combining futuristic aesthetics with technical mastery.
De Bethune designs and manufactures each component of its timepieces in-house, from tourbillons to deadbeat seconds calibers, including its patented spherical moons and exclusive Microlight engraving techniques. This relentless pursuit of perfection has earned the brand the highest distinctions, including the prestigious Aiguille d’Or at the Grand Prix d’Horlogerie de Genève.
Under the guidance of master watchmaker and co-founder Denis Flageollet, alongside Pierre Jacques, the Maison continues to push the boundaries of craftsmanship and contemporary innovation.
With its partnership with GMT Great Masters of Time, De Bethune further strengthens its presence in Italy, opening new horizons for independent watchmaking enthusiasts by offering privileged access to its exclusive creations.
GMT point of sale where De Bethune will be represented in Italy: Milano Spiga contact@gmtitalia.com +39 02 40 74 1198 Via della Spiga, 25 Milan, 20121
