The 2025 Formula 1 TAG Heuer Grand Prix de Monaco was more than just a race—it was a celebration of speed, heritage, and horological innovation. For the first time in the event’s storied history, the world’s most glamorous race welcomed a title sponsor: TAG Heuer, the Swiss watchmaker whose name is synonymous with motorsport excellence. This landmark partnership not only deepened the brand’s ties to the Principality but also set the stage for a weekend where watchmaking and racing shared the spotlight. On the occasion, TAG Heuer launched three extraordinary pieces: Monaco Chronograph x Gulf, Monaco Chronograph Stopwatch and Monaco Split-Seconds Chronograph.
A Weekend of Prestige and Performance
Monte Carlo’s legendary street circuit buzzed with anticipation from 23 to 25 May, as TAG Heuer transformed the Grand Prix into a true lifestyle spectacle. The brand’s presence was unmistakable, trackside banners, Monaco clocks throughout the paddock, and a host of exclusive activations that immersed guests and fans alike in the TAG Heuer universe.
The pulse of the event beat strongest aboard Le Bougainville, TAG Heuer’s iconic yacht moored in the Port of Monaco. Here, the Maison gathered an exceptional cast of international talents, partners, and friends. Notable guests included actor and brand ambassador Patrick Dempsey, Red Bull Racing’s Christian Horner, drivers Max Verstappen and Yuki Tsunoda, and personalities such as Lee Jung-Jae and Naomi Schiff. The evening crescendoed with a live performance by Lola Young, a DJ set by Naomi Campbell, and a closing set from French musician Kavinsky, an embodiment of the brand’s blend of racing adrenaline and Riviera glamour.
TAG Heuer’s Ambassadors: Icons On and Off the Track
TAG Heuer’s ambassadors brought star power and authenticity to the celebrations. Patrick Dempsey, himself a racing driver, mingled with F1 stars and shared insights from the qualifying sessions. The presence of Red Bull Racing’s top drivers, both TAG Heuer partners, reinforced the brand’s deep-rooted connection to the sport’s elite. These ambassadors, alongside friends of the Maison, exemplified the “Designed to Win” philosophy that defines TAG Heuer’s approach to both watchmaking and motorsport.
The Watch Launches: A Trilogy of Monaco Masterpieces
To commemorate this historic Grand Prix, TAG Heuer unveiled three extraordinary Monaco timepieces, each a tribute to the Maison’s racing DNA and technical prowess:
In Focus: TAG Heuer Monaco Chronograph x Gulf
The dial is a fine-grained silver, almost white, with the signature vertical blue and orange Gulf stripes running down the right side, a direct reference to McQueen’s suit and Porsche 917K. The black opaline subdials are square with rounded corners, ensuring excellent legibility. The vintage Heuer logo and Gulf emblem sit proudly beneath the hands, while rhodium-plated indices and hands, filled with blue Super-LumiNova®, ensure visibility in all conditions.
At its heart is the Calibre 11, a modular automatic chronograph movement. It features a Sellita base with a Dubois-Depraz chronograph module, beating at 4Hz and offering a 42-hour power reserve. The left-side crown is a distinctive Monaco hallmark, and the movement is visible through an exhibition caseback finished with Geneva stripes and perlage.
The 39mm case is rendered in sandblasted grade-2 titanium, providing both strength and comfort. The sapphire crystal is bevelled and domed, and the watch is water-resistant to 100 metres. The sandblasted titanium folding clasp bears the Heuer logo, and the white Nomex® strap is accented with orange stitching, further reinforcing the racing connection. An additional blue calfskin strap is included for versatility. The retail price is set at CHF 9,300
Particularities and Achievements:
– The Calibre 11’s left-sided crown and modular construction are both a nod to Monaco heritage and a – feat of modern engineering. The retail price is set at CHF 9,300.
The use of Nomex® from Hinchman, the original Le Mans suit supplier, ties the watch directly to motorsport history.
– Limited to 971 pieces, each is a collector’s item celebrating the intersection of cinema, racing, and horology.
TAG Heuer Monaco Chronograph Stopwatch
Inspired by the Heuer stopwatches that once defined victory at the track, the Monaco Chronograph Stopwatch is a limited edition of 970 pieces. Its design channels the clarity and colour palette of vintage timing instruments, with a black circular centre on an opaline silver background, a vivid red minute track, and high-contrast white subdials for instant readability. The black DLC-coated titanium case is both lightweight and durable, with the crown positioned on the left, a nod to Monaco tradition.
Inside beats the Calibre 11, offering hours, minutes, seconds, date, and chronograph functions. The black perforated calfskin strap echoes the gloves worn by racing legends. This model is priced at CHF 9,600.
TAG Heuer Monaco Split-Seconds Chronograph
The pinnacle of innovation, the Monaco Split-Seconds Chronograph pushes the boundaries of materials and mechanics. Its 41mm case is crafted from TH-Titanium, a proprietary texturised titanium alloy developed in-house over four years. Each case features a unique camo-like pattern, the result of a special heat treatment that reveals the metal’s intrinsic structure. The entire watch, including the titanium movement, weighs just 86 grams.
The open-worked sapphire dial exposes the Calibre TH81-00, a split-seconds (rattrapante) chronograph movement developed with Vaucher Manufacture Fleurier. Operating at 36,000 vibrations per hour, it offers a 65-hour power reserve and can time two intervals simultaneously, an essential function for motorsport. Neon lime green accents on the hands and pushers evoke the high-visibility signals of the racetrack. The price reflects its exclusivity and technical mastery: CHF 145,000.
A Grand Prix for the Ages
The 2025 Formula 1 TAG Heuer Grand Prix de Monaco was a masterclass in blending tradition with innovation. TAG Heuer’s elevated role as title sponsor and its trilogy of Monaco launches reaffirmed the brand’s place at the heart of motorsport culture. Whether on the wrist of a driver, an ambassador, or a collector, the new Monaco models are living symbols of racing’s enduring allure and TAG Heuer’s relentless pursuit of excellence.
