A legendary figure in the world of Patek Philippe collecting and a trusted advisor to some of the most prestigious private collections, John Reardon unveils his very first watch creation — a timepiece shaped by heritage, style, and quiet simplicity, designed to be worn every day.
An exclusive launch event at the Dennison + Collectability Pop-Up at the “Sous Les Toiles Gallery” during Madison Avenue Watch Week, from May 6–10 in New York City.
This marks Collectability’s very first venture into watch creation — and also Dennison’s first-ever collaboration. Just six months ago, Dennison Watch Company re-emerged on the scene. Since then, its A.L.D. watches — featuring cushion-shaped cases, inspired ’70s flair, and striking natural stone dials — have garnered industry-wide attention. Offered at an attractive price point, under 700 CHF, they stand out for their distinctive blend of style, authenticity, and accessibility.
John Reardon, globally recognized expert on Patek Philippe, former International Head of Watches at Christie’s, and founder of Collectability, had never previously lent his name to a watch project. It was at Dennison that he found the ideal balance of elegant simplicity, heritage, and quiet style — a watch with character and wearability, designed for the everyday.
Today, Dennison Watch Company announces its first collaboration — with none other than Collectability. Together, they unveil an exclusive limited-edition timepiece, inspired by a dial that pays direct tribute to one of Reardon’s favorite models from his private collection.
Founded in 1874, Dennison is one of the historic names in Anglo-American watchmaking. For nearly a century, the company produced cases for some of the most prestigious Swiss brands — including Rolex, Omega, and Jaeger-LeCoultre — before stepping out of the spotlight. Today, the brand reconnects with its rich legacy through timepieces designed by celebrated Swiss designer Emmanuel Gueit, the creative force behind the Royal Oak Offshore and the Rolex 1908.
This special Dennison x Collectability edition is the result of a true meeting of minds — a collaboration conceived in Geneva during Auctions Week, where Collectability’s John Reardon and Dennison’s Director Stéphane Cheikh bonded over a shared love for bold case designs and vibrant dials.
So impressed was Reardon by the quality and price of Dennison’s inaugural A.L.D. Collection that he purchased one for himself — and for each of his children. That encounter sparked the idea: a watch that would capture the spirit of a bygone era with a distinctly modern twist.
John Reardon comments: “This collaboration breaks the mold, offering a design and price point that make the perfect watch not a future aspiration but an immediate reality. It’s not for the next generation. It’s for NOW.“
Stéphane Cheikh adds: “We were thrilled that Dennison’s first collaboration was with Collectability — true experts in the watch world who not only understood our rich heritage but also embraced the renewed spirit of our brand.“
Emmanuel Gueit notes: “The shape. The difference between Dennison and the other brands is the shape. It is bringing the old shape back alive, back upfront again. Something different.“
A Limited Edition Built for Everyday Elegance
Available in both stainless steel and gold PVD, the Dennison + Collectability watch combines timeless elegance with daily wearability. Its modern two-tone sunray dial draws inspiration from the rarest pieces in Collectability’s archives, evoking the design language of the 1960s and 1970s while maintaining the aesthetic blueprint of Dennison’s acclaimed A.L.D. Collection by Emmanuel Gueit.
Crafted for collectors who appreciate heritage, design, and immediacy, this timepiece redefines what it means to own a classic.
Pre-orders open online from May 6 — this modern cushion-form watch is ready to wear now. The collaboration will be celebrated at the Dennison + Collectability Pop-Up at the Sous Les Toiles Gallery during Madison Avenue Watch Week, May 6–10 in New York City.
For over a century, Dennison quietly shaped watchmaking history by crafting cases for iconic timepieces. Now, in partnership with Collectability — the trusted source for vintage Patek Philippe — Dennison continues its legacy with a bold new offering.
Product Overview
A distinguished revival of the classic Dennison cushion case, our Sunray Dial watch pays homage to the elegance of the 1960s.
Case: Stainless steel or 18K yellow Gold-plated, 37mm x 33.65mm
Thickness: 6.05mm ultra-slim profile
Dial: Two-tone Sunray finish
Crystal: Sapphir
Movement: Swiss Ronda Quartz 1062
Water resistance: 30 meters
Strap: 20mm bespoke leather strap with 16mm pin buckle matching the curvature and finish of the case
Lug width: 20mm
Pre-orders open May 6 for 5 days
