OMEGA’s latest chapter in women’s watchmaking, the Aqua Terra 30mm, is a testament to the maison’s enduring legacy of innovation, elegance, and technical mastery. The Kyoto launch event, set against the poetic twilight of Japan’s ancient capital, was more than a product reveal, it was a sensorial voyage, a celebration of secrets, and a bold campaign for modern femininity.
A New Scale of Sophistication
With the introduction of the 30mm case, the Aqua Terra family welcomes a new dimension: one that delicately balances presence and subtlety. This is not merely a downsizing, but a reimagining: OMEGA’s designers and engineers have crafted twelve distinct references, each a “beautiful secret” waiting to be discovered. From stainless steel to 18K Sedna™ and Moonshine™ gold, the collection’s palette is as varied as the women it seeks to accompany: urban sophisticates, creative visionaries, and those who appreciate the quiet power of detail.
Technical Mastery, Hidden Within
Raynald Aeschlimann, OMEGA’s President and CEO, captured the spirit of the collection:
“The most beautiful part of the watch is the one you cannot immediately see, our new calibres represent OMEGA’s highest expression of engineering, hidden within yet defining the watch’s essence.”
The newly engineered Master Chronometer calibres 8750 and 8751 are marvels of miniaturization and resilience, offering magnetic resistance up to 15,000 gauss and a 48-hour power reserve. The transparent sapphire caseback invites the wearer to glimpse this secret world: a private pleasure, a nod to those who value substance as much as style.
Integrated Beauty, Effortless Versatility
The OMEGA Aqua Terra 30mm’s integrated bracelet, with its patented screw-and-pin system and butterfly clasp, is designed for comfort and adaptability. Whether in pure steel, two-tone, or full gold, the brushed and polished finishes echo the dualities of modern life: day and night, work and play, tradition and innovation.
The “My Little Secret” Campaign: Empowerment in Every Detail
At the heart of the launch is the “my little secret” campaign, embodied by six ambassadors whose influence transcends borders and genres. Ashley Graham, Danielle Marsh, Tems, Ariana DeBose, Marisa Abela, and Sunday Rose Kidman Urban each reveal their personal styling secrets, underscoring the campaign’s message: true luxury is intimate, often concealed, and always personal.
Their voices resonate:
“This watch will never come off, and it will go with every part of my life.” — Ashley Graham
“The ultimate secret is just to wear it with joy. That’s the secret.” — Ariana DeBose
“The detail of the dial of the Aqua Terra 30 mm was what immediately caught my eye.” — Sunday Rose Kidman Urban
A Kyoto Evening: Artistry and Discovery
The Kyoto launch event was an immersive tableau. Guests traversed cascading voile screens, each passage revealing a new facet of the collection. Interactive installations: confessional photo booths, live Shodo calligraphy – invited introspection and self-expression, mirroring the campaign’s ethos of hidden beauty and personal narrative.
The presence of global icons, from Friends of the Brand to international actresses and creators, underscored OMEGA’s commitment to diversity and cultural dialogue. The evening was not just a showcase of watches, but of women’s evolving roles in society, style, and storytelling.
Why the Aqua Terra 30mm Matters: For Women and Men
The Aqua Terra 30mm is more than a watch; it is a statement of identity. For women, it offers a canvas for self-expression: layered, nuanced, and unapologetically refined. For men, it is an invitation to appreciate the artistry and engineering that have defined OMEGA for generations. In a world where time is our most precious secret, the Aqua Terra 30mm is a companion that honors both the visible and the hidden, the public and the private.
OMEGA’s Aqua Terra 30mm is an ode to the secrets we keep and the stories we choose to share. With its campaign message, luxury as a personal, almost clandestine pleasure, it speaks to a new generation of collectors and dreamers. In the words of the campaign: “My little secret.” And perhaps, the most beautiful secrets are the ones we wear close to the skin.
