Longines has ever been synonymous with poetic artistry, and in August 2025, the Swiss watchmaker once again demonstrates that true elegance isn’t bound by fleeting fashion, but flourishes in thoughtful reinvention. The PrimaLuna Moonphase collection, freshly reimagined, traces the delicate lines of feminine horological expression, making every reference a gentle ode to the eternal dance of moonlight and time. Imbued with a soul shaped by centuries of mastery, PrimaLuna bridges classic design and contemporary allure, embodied by Longines’ muse, Jennifer Lawrence, as she graces the campaign in solitary reverie within an empty opera house, where every tick and shimmer reflect deeply personal moments.
The Poetry of Light and Material
Longines PrimaLuna’s dial landscape is a study in subtlety and opulence, each variant speaking to diverse expressions of modern sophistication. The celestial blue mother-of-pearl dial carves the night sky onto the wrist, its surface alive with iridescent sheen that shifts in daylight, enhanced by fourteen Top Wesselton diamonds that punctuate time’s passing with gentle brilliance. The blue sapphires along the bezel, forty-eight, to be precise, descend in a gradation of hues and sizes, mimicking the twilight’s infinite blue and adding an unmistakable sense of magic.
For connoisseurs of classic refinement, the sunray silver dial presents a lustrous palette, its surface animated by blue or black painted Roman numerals that echo tradition’s distinctive voice. There is intimacy in the way the light caresses this dial, as blue steel or gold-finished hands sweep across its face, lending a sense of balanced grace. Alternatively, the white mother-of-pearl version, graced with diamond indexes, offers a contemporary vision, rows of luminous stones illuminating a field of nacre, encapsulating moments of quiet brilliance. The hands, available in rhodium-plated, blued, gilt or rose gold finishes, have been narrowed, imparting a newfound delicacy while maintaining the collection’s unmistakable polish.
Delicacy Woven with Mechanical Mastery
Beneath the exquisite façade beats the exclusive Longines calibre L899.5, a self-winding movement whose technical prowess is matched only by its aesthetic attention. This Swiss engine features a silicon balance spring, impervious to fluctuations in temperature and magnetic fields, a feature that guarantees both longevity and precision. Echoing the celestial theme, the sapphire-backed movement reveals a rose-gold or gilt-finished oscillating weight, dependent on the model, with the deep hue shimmering through the transparent case back. With 21 jewels and a rhythm of 25,200 vibrations per hour, the L899.5 ensures a seamless ballet of hours, minutes, and seconds, all while orchestrating the moonphase complication and a practical date at six o’clock. There is quiet assurance in the 72-hour power reserve, a promise of unwavering fidelity, even in moments apart from its wearer.
Architecture of Celestial Allure
The Longines PrimaLuna’s reimagined 34-mm case is where technical engineering meets artistry. Gentle domed surfaces sketch an interplay of light and shadow, elevating the watch’s feminine grace. Each crown, evocative of a moon poised at its zenith, features tactile engravings of lunar crescents—a poetic gesture to the celestial complication within. The cases are crafted in stainless steel, sometimes paired with rose or yellow gold caps and, depending on reference, adorned with diamonds or sapphires for a captivating finish. For the first time, the blue-dialled PrimaLuna’s bezel glimmers with a constellation of sapphires, forty-eight in all, creating a gradation of nighttime hues that seem to embrace the wrist. The round case, complemented by multi-layer anti-reflective sapphire crystal, is water-resistant up to 3 bar (30 metres), a subtle nod to everyday resilience amid luxury.
On select models, the bezel is a festival of diamonds, fifty-eight stones set in perfect harmony, their presence a silent assertion of Swiss gem-setting expertise. The bracelet, redesigned for this new era, has evolved with shorter, half-moon domed links, providing gentle comfort and integrating seamlessly with the case architecture. For those who favour closer connection and tactile luxury, supple alligator leather straps in celestial blue, red, or burgundy encircle the wrist, blending technical sophistication with sartorial poetry.
Where Time Becomes Personal
PrimaLuna’s renaissance is a narrative of feminine confidence, Longines honours those who seek elegance not as an illusion but as an intimate companion. Every facet, from the moonlit dial to the silent endurance of the movement, reflects an unwavering devotion to both the traditions of its maison and the ambitions of today’s women. Jennifer Lawrence, poised in her moment of private reverie, perfectly embodies this spirit: “The new PrimaLuna watch feels timeless. It has the kind of classic elegance that can easily go from day to night, casual to formal.” This new chapter, then, is not simply the dawn of a collection, but a celebration of those moments when craftsmanship, poise and emotion entwine, transforming time from measurement into art.
