The DOXA SUB 250 Ahmed Seddiqi 75th Anniversary edition is a poetic distillation of the shared ethos between an independent Swiss brand and an iconic Middle Eastern retailer. Conceived as a tribute to 75 years of Ahmed Seddiqi’s history, the watch is limited to just 75 numbered examples, each resonating with layers of history, technical prowess, and aesthetic innovation. In a world clamouring for authenticity, this piece sets itself apart as a deeply personal celebration of tradition and modernity, crafted with all the nuance and elegance expected from such a collaboration.
A Superb Colour, An Unusual DOXA Dial
Examining the dial, it becomes immediately apparent that this edition was designed to form a strong visual and emotional connection with both Dubai and the wider collecting world. The cherry red sunray-finished dial is a vivid homage to Dubai’s vibrant energy and its ever-dramatic horizon. Sand-gold-coloured hands and indexes, beautifully treated with Super-LumiNova, capture the shimmering warmth of the surrounding desert, ensuring legibility and visual harmony at every glance. A distinctive detail for this anniversary edition is the date disc at three o’clock, which features Eastern Arabic numerals—an artful nod to local heritage that simultaneously lends the display an element of exclusivity and cultural fluency. The combination of this palette and the confident use of form yields a result that is bold, fresh and distinctly contemporary, yet never feels disengaged from DOXA’s quintessential neo-classical, vintage spirit.
Known, Robust – Sellita SW300
At the heart of the SUB 250 Ahmed Seddiqi beats the Sellita SW300, a movement admired among connoisseurs for its dependability and fine balance of performance characteristics. Beating at a frequency of 28,800 vibrations per hour (4 Hz) and offering an impressive power reserve of approximately 56 hours, this movement is equipped with 25 jewels to ensure smooth operation and longevity. The automatic calibre is decorated with DOXA’s signature finishing standards, providing a subtle yet appreciable sense of refinement beneath the surface. While the press material maintains discretion on the exact nature of the movement’s decoration, DOXA is known for understated yet meticulous finishing, ranging from Geneva stripes to precise perlage on the rotor and bridges, ensuring that the calibre is as pleasing for the technically-minded as it is reliable for its intended purpose. The choice of movement speaks to the functional roots of the SUB 250, aligning perfectly with its intended role as both a collector’s piece and a fully capable tool watch.
A Tool Watch
The watch is presented in DOXA’s signature cushion-shaped case, evocative of the brand’s storied heritage in professional dive watchmaking. Machined from a solid block of 316L stainless steel, the case measures 40 mm in diameter by 42.9 mm across, with a thickness of 11.95 mm—a balanced set of proportions that preserves a vintage presence while ensuring modern wearability. The sharply defined silhouette, accented by sweeping angular bevels and the robust screw-down crown at three o’clock, underscores the watch’s durability, while the integrated flat sapphire crystal delivers optimal clarity and scratch resistance. The case is fitted with DOXA’s patented unidirectional rotating bezel, rendered in black and marked by Eastern Arabic numerals, a feature unique to this edition, and one that neatly ties together the broader cultural narrative at play.
Water resistance is rated to 250 metres (25 ATM or 820 feet), affirming the SUB 250 Ahmed Seddiqi’s credentials as a serious dive watch. The screw-in caseback is individually numbered and engraved with the retailer’s motto, “Where Legacy Meets Luxury”, embedding a lasting message tied directly to Ahmed Seddiqi’s philosophy. The timepiece is paired with two strap options: a classic 316L stainless steel ‘beads of rice’ bracelet equipped with a folding clasp and dive suit extension, as well as a black FKM rubber strap, giving the watch enviable versatility and real-world practicality for both formal and adventure environments.
A Beauty, A Partnership
This limited edition not only celebrates a milestone for Ahmed Seddiqi but also encapsulates a confluence of values and histories, distilled into a singular, highly evocative object. The DOXA SUB 250 Ahmed Seddiqi stands as a proud reflection of both partners’ undiluted passion for craftsmanship and the ongoing dialogue between Eastern and Western watchmaking traditions. Its nuanced palette, considered technical execution, and thoughtful cultural signifiers elevate it from a mere anniversary commemorative to an object imbued with legacy, innovation, and true connoisseurship.
Such is the depth of this release that even its smallest details: a custom date disc, the tactile click of the unidirectional bezel, the engraved motto on the caseback – feel like personal invitations to participate in a shared journey. For discerning collectors and passionate explorers alike, the SUB 250 Ahmed Seddiqi is a timepiece that will not simply mark the passing of hours, but continue to echo the enduring values of both DOXA and one of the Middle East’s greatest watch institutions.
