The Louis Erard x Konstantin Chaykin Unfrogettable marks a remarkable collaboration between two fiercely independent and inventive horological houses. This watch leaps boldly beyond tradition, merging the iconoclastic creativity of Konstantin Chaykin with Louis Erard’s dedication to mechanical mastery and fresh design language. It’s an eccentric yet thoughtfully executed regulator whose whimsical frog-inspired visage conceals serious watchmaking prowess beneath its spirited exterior.

The dial layout immediately captures attention through its horizontal regulator display, a playful departure from conventional arrangements. Hours and seconds display in separate subdials at 9 and 3 o’clock, respectively, with an arrow-shaped central minute hand cutting sharply across the face. This layout flips the usual vertical regulator axis horizontally, giving the watch a dynamic, almost lifelike personality. The dial surfaces alternate between finely grained bases in either violet or forest green with matching lacquered nostrils that enhance the thematic frog motif. A dual-tone minutes ring encircles the dial, printed with a red segment bearing the Louis Erard signature. The hour and seconds rings feature satin-finished circular treatments with contrasting transfer markers that enhance legibility. Details such as the black-lacquered pupils on the rotating discs for hours and seconds, combined with luminescent accents in subtle green tones, add further depth and vitality, animating the dial with deliberate playfulness.

At the heart of the Unfrogettable beats an automatic Sellita SW266-1 calibre, a robust and reliable movement refined for this collaboration. This 31-jewel calibre runs at a frequency of 28,800 vibrations per hour and offers a power reserve of approximately 38 hours. The movement itself is a labour-grade, extensively decorated piece. Visible through a sapphire case back, it features a special openworked oscillating weight adorned with the Louis Erard symbol, lacquered in black. Finishing extends beyond mere functionality, with meticulous openworking that balances bespoke aesthetic flourishes and classic Swiss movement architecture. This dedication to decoration elevates the calibre, making it a fitting mechanical companion to the watch’s unconventional dial design. The movement’s technical specifications and execution sit comfortably within the realm of serious horology, despite the accessory’s whimsical aura.

The case is a study in contrasts, reworked to be slimmer yet commanding. Crafted from Grade 5 titanium, it measures 40 mm in diameter and 12.45 mm in thickness, offering a substantial presence on the wrist that remains lightweight and comfortable. The three-piece construction benefits from a satin finish interspersed with polished facets, showcasing the material’s inherent strength and sheen tastefully. A sapphire crystal with anti-reflective treatment on both sides guards the dial, providing clarity free of distortion or glare. The case back is transparent, allowing unobstructed views of the movement, and is engraved to mark the limited status of the 178-piece edition. Crown placement at 12 o’clock, inspired by a royal crown and treated with 2N PVD, adds a regal touch that ties into the watch’s fairy tale origins. Water resistance is rated at 50 metres, reinforcing its functionality alongside artistry.

The Unfrogettable concludes its story with thoughtful details that bring the concept full circle. The strap, made from black Himeji Kurozan leather treated with artisanal Urushi lacquer, resonates with the samurai armour inspiration behind the watch. This hand-rubbed calf leather combines matte and glossy finishes with coloured stitching and rabbit leather lining, enhancing the tactile experience and visual harmony. Such nuanced craftsmanship ensures the watch is as comfortable as it is captivating on the wrist.

In essence, the Louis Erard x Konstantin Chaykin Unfrogettable is a striking fusion of myth, artistry, and mechanical expertise. It defies categorisation, boldly turning tradition on its head while maintaining a profound respect for quality watchmaking. Every element, from its idiosyncratic dial and meticulously decorated movement to its lightweight titanium case and exquisite strap, contributes to a narrative that is both playful and technically accomplished. It stands as a vibrant statement piece for collectors who appreciate watches that dare to take risks without sacrificing substance. This collaboration is a celebration of independent spirit, realised with an expert’s eye and a philosopher’s heart.




































