An actor, writer, director, and producer, Rashida Jones has built a life defined by curiosity, intention, and growth. Across every chapter, she chooses learning over certainty and expansion over ease. A student for life, she spends her time growing.
Known for her roles in Parks and Recreation, The Office, Silo, and Black Mirror as well as her writing, producing, and directing work across film, television, and documentary, Rashida has built a career defined by range. She moves between comedy and drama, performance and authorship, structure and spontaneity, with ease, joy, and purpose, carrying the desire to learn and grow through every endeavor. A self-proclaimed “generalist,” she is drawn to the freedom of trying. Beneath the credits is a woman deeply attuned to time, maximizing it through curiosity and growth.
That same instinct, to stretch, to try, to grow, shapes her life beyond the screen. She believes in maximizing time by learning new things, not in pursuit of mastery, but in pursuit of expansion. New skills, new disciplines, new discomforts. Rashida is drawn to the unfamiliar and attracted to people “who know more about life than she does.” But she also finds joy in familiar passions—dancing, gardening, hosting, music, and parenting.
Across every chapter of her full life, Rashida Jones returns to the same instinct: choosing curiosity. She has shaped a life that is not only accomplished, but alive. A life built, deliberately and beautifully on what it means to spend time well.
“Time Well Spent”
Urban Jürgensen helped build industry and prestige for Denmark, his country of origin. In the more than 250 years since he began this project, UJ has been keeping time for people of great achievement from kings to sailors, from industrialists to artists. Each has understood what Urban taught us, that when we lavish our time on the things that move us, we move ourselves and our culture in the process.
As UJ charts its path forward in its new generation, we want to share the joy of watchmaking and watch wearing. In our monthly photographic series, “Time Well Spent,” we show how passionate, curious, and creative people spend their time. We capture how creative people—in industry, artistry, sport, craft, innovation, and culture; some legends and some up-and-coming people who we think will shake their fields—engage in the unexpected activities that bring them joy. A painter in his garden. A chemist sailing on her racing boat. An athlete exploring his passion for cooking. An actress throwing pottery at a wheel. A designer doing humanitarian work. An architect playing catch with his kids. These are people who move us and culture, shown spending their time on the things they love. Because it is the UJ view that the people who represent their time understand better than anyone that time well spent is the world’s greatest luxury. We share these stories with love and joy as we celebrate Time Kept and Spent Beautifully.
About Urban Jürgensen
Founded in 1773, Urban Jürgensen is one of the oldest and most revered names in horology. Bringing together Danish elegance, Swiss precision and an American mindset, the maison is renowned for its uncompromising dedication to craftsmanship, technical innovation, and timeless design. In 2025, Urban Jürgensen entered an exciting new chapter under the leadership of CEO, Alex Rosenfield, with a new collection designed by the legendary watchmaker Kari Voutilainen who is a Board Member and Senior Strategic Advisor to UJ. This next generation fuses over 250 years of legacy with a renewed focus on the intrinsic joy of watchmaking, creating watches that are not only exceptionally made but enduring companions in a life well lived. Every Urban Jürgensen watch is a tribute to time kept and spent beautifully: soulful, precise, and meticulously built by hand to be worn and enjoyed. As the house evolves, it remains committed to celebrating excellence for its own sake and preserving the traditions of haute horlogerie for future generations.