The Amida Digitrend is a legendary revival of a 1970s icon, seamlessly merging retro design with modern watchmaking innovations. Let’s delve into the details of these unique timepieces, crafted for the discerning connoisseur of both vintage aesthetics and cutting-edge horology – Amida Digitrend Black, Gold & Steel Editions.
Design and Inspiration
The Digitrend’s distinctive “casquette” design draws heavily from the futuristic vibes of the 1970s Space Age and the era’s obsession with sports cars. Its sleek, streamlined case mimics the aerodynamic curves of performance vehicles, while the innovative lateral time display—viewed through a sapphire prism—evokes the dashboard of a classic sports car or a submarine periscope. This setup ensures the time can be read effortlessly without adjusting the wrist position, embodying the essence of a true driver’s watch.
The New Editions
Digitrend Black Edition: Clad in a modern black DLC-coated 316L stainless steel, this edition exudes understated elegance with a robust, scratch-resistant finish.
Digitrend Gold Edition: The ultra-limited edition features a striking 4N gold PVD treatment, bringing a touch of vintage-inspired opulence to this retro-futuristic marvel.
Digitrend Steel Editions: The classic look of metal in 316L stainless steel, for those wanting the most classical variant.
Technical Brilliance
At the heart of the Digitrend lies the Swiss-made Soprod Newton P092 automatic caliber. This mechanical movement operates at 28,800 vibrations per hour (4 Hz) and features a 44-hour power reserve. Enhanced by an auxiliary module comprising a jumping hour disc, the movement offers precise timekeeping with a minimalist, nine-component design.
The patented Light Reflective Display (LRD) system ensures crystal-clear digital readouts by projecting horizontal displays vertically—a technical homage to the 1970s ingenuity of Zeno Hurt, who originally developed this concept.
Case and Comfort
The 39.6mm-wide and 15.6mm-thick 316L stainless steel case is as ergonomic as it is stylish. Water-resistant to 50 meters, it comes with strap options in luxurious anthracite Alcantara with an orange calfskin lining or matching bracelets (steel, DLC, or gold PVD-treated, depending on the model). Despite its bold presence, the watch weighs a mere 110 grams, ensuring comfort for daily wear.
Pricing and Availability
- Black Edition: CHF 3,250 (with Alcantara strap; CHF 350 extra for DLC bracelet).
- Gold Edition: CHF 3,500 (with Alcantara strap; CHF 350 extra for gold bracelet).
- Gold Edition: CHF 2,900 (with Alcantara strap; CHF 350 extra for gold bracelet).
These watches will be available from November 27, 2024, initially online and through select high-end retailers worldwide. Starting in 2025, the collection will become a permanent fixture in Amida’s lineup.
A Nostalgic yet Forward-Thinking Timepiece
The Amida Digitrend’s revival embodies the perfect fusion of nostalgic allure and modern horological expertise. Its bold design, coupled with technical finesse, ensures it stands out in any collection—an emblem of the Space Age and a nod to the golden era of Swiss watchmaking.
