In January, Milan becomes the epicentre of horological ambition when LVMH’s prestigious Watch Week descends upon the fashion capital. For 2026, Hublot arrived with a portfolio that captures the essence of what has defined the manufacture over the past two decades: risk-taking material mastery, proprietary complications, and an unwillingness to retreat into the safety of tradition. This collection speaks to a brand that has learned to balance its revolutionary DNA with genuine refinement, moving beyond shock value to deliver substance beneath the surface.
The Big Bang Original Unico: Honouring Two Decades of Radical Thinking
Twenty years have passed since the Big Bang first shook the watchmaking establishment. In 2026, Hublot returns to this cornerstone with the Big Bang Original Unico, a recalibration that respects heritage whilst pushing forward. The case has been optimised to 43 millimetres across four distinct material expressions: Black Magic ceramic, pure titanium, a hybrid titanium and ceramic combination, and finally, 18-karat King Gold with ceramic. Each case construction tells a story about Hublot‘s evolving material vocabulary.
The movement powers this evolution. The HUB1280 UNICO is Hublot’s fully in-house developed chronograph calibre, and it remains the technical heart here. This movement operates at 28,800 vibrations per hour, delivering chronographic precision to 1/8th of a second with a 72-hour power reserve. The sapphire caseback reveals the mechanism directly, eliminating any pretence. The dial employs a carbon-effect finish with three-dimensional depth, framed by applied indices and a printed hour ring that shifts with light. The One-Click system permits rapid strap exchange, and the rubber band features diamond pattern texturing.
Pricing occupies the full spectrum of the collection: the titanium iteration trades at 19,300 euros, whilst the King Gold ceramic reaches 38,900 euros. The ceramic variants occupy the middle ground, with the Black Magic at 22,300 euros and the titanium-ceramic hybrid at 21,100 euros. These are models that acknowledge Hublot’s positioning within the luxury sphere.
Coal Blue and the Pursuit of Chromatic Subtlety
Hublot‘s introduction of Coal Blue represents something unexpected from a brand celebrated for flamboyant colour expression. This mysterious blue carries stormlike mineralised undertones, composed of grey, black, and blue in proportions that prove genuinely difficult to execute. The palette shifts across different light angles, revealing a complexity that mere description struggles to capture.
The Big Bang Original Unico Coal Blue maintains the 43-millimetre titanium case, but the zifferblatt has been reimagined with geometrical patterning inspired by carbon fibre weave. Squares of alternating satin and polished finish create dimensional depth, whilst the MHUB1280 UNICO movement performs identically to its counterparts. Pricing sits at 19,300 euros.
The Spirit of Big Bang arrives in 42 millimetres, driven by the HUB4700 calibre oscillating at 36,000 vibrations per hour. This high-frequency movement demands a different aesthetic approach, and Hublot has responded with refined geometry and a skeletal dial architecture that permits light to interact with the mechanism. The 22,800 euro price point reflects the movement’s technical sophistication and the scarcity this size commands.
The smaller Big Bang One Click appears in 33 millimetres with a steel case and Coal Blue dial set within a diamond-set bezel. Thirty-six diamonds of VVS clarity and F colour grade provide texture and luxury accents. This 14,700 euro proposition appeals to those seeking statement elegance without the gravitational weight of larger chronographs.
Finally, the 32-millimetre Spirit of Big Bang in steel carries 44 diamonds around its perimeter, creating an ornamental frame for the Coal Blue surface beneath. At 21,600 euros, it represents Hublot’s most refined approach to feminine luxury within this family.
The Djokovic Chronograph: Materials as Narrative
Few watches invite scrutiny as intensely as Hublot’s Big Bang Tourbillon Novak Djokovic GOAT Edition. The manufacture has crafted a composite material from recycled Lacoste polo shirts and Head tennis racquets, creating marbled texture that feels almost sculptural in hand. This isn’t gimmickry; the result carries weight and authenticity. Three colour variations, blue representing hard court victories, orange for clay, and green for grass, create a narrative arc across Djokovic’s career. Seventy-two blue specimens correspond to his hard court triumphs, twenty-one orange units to his clay dominance, and merely eight green pieces to celebrate his grass court mastery, rendering the grass court edition the most collectible.
The 44-millimetre case employs Titaplast, Hublot’s proprietary polymer that rivals titanium in strength-to-weight ratio. The MHUB6035 tourbillon movement emerges as the technical centrepiece. Rather than a conventional baseplate, Hublot has engineered a three-dimensional lattice mimicking tennis racquet strings. Each “string” measures just 0.55 millimetres in height, fastened at points that echo the internal frame construction of professional racquet equipment. The spacing proves deliberately irregular, replicating how strings would appear during gameplay. A single laser-gravured component creates this illusion of multiple suspended elements, a technical sleight of hand executed with precision.
The escapement wheel inhabits the same poetic territory. Shaped like a tennis ball and visible through the lattice baseplate, it receives rhodium polish along two S-curves that trace its surface, followed by laser-gravure to create structured texture, and finally a yellow-green lacquer to complete the optical effect. A 72-hour power reserve supports the tourbillon’s oscillations. The piece retails at 119,000 euros, with numbered but unlimited production continuing each time Djokovic claims victory.
Year of the Horse and the Craft of Carbon Inlay
The Spirit of Big Bang Year of the Horse represents Hublot’s annual engagement with lunar calendar celebrations, and the 2026 edition confines production to exactly eighty-eight pieces. The 42-millimetre frosted carbon case contains a dial featuring hand-positioned carbon inlay forming a horse silhouette inspired by Tang dynasty artistic traditions. Three-dimensional gold contours, themselves referencing embroidery patterns from ancient Chinese ceremonial garments, provide definition and presence.
The MHUB1710 movement delivers reliable autonomy with approximately fifty hours of reserve. The dial’s black lacquer background amplifies contrast, whilst the smoked sapphire caseback and black calf leather strap reinforce the watch’s self-assured identity. Hublot prices this limited edition at 39,000 euros, a figure that acknowledges both the material innovation and the collectible scarcity inherent in such restricted production.
Classic Fusion in Verdant Exploration
Sage green represents a departure from the saturated chromatic territory Hublot typically occupies. The palette arrives as fresh, elegant, and harmonious – a pastiche that recalls spring renewal and Alpine mineral tones. Three versions arrive in 33, 42, and 45 millimetres, each interpreting the colour through distinct design philosophies.
The 33-millimetre variant introduces luxury through a diamond-set bezel: thirty-six brilliant stones totalling 0.8 carat encircle the titanium case, creating gentle luminescence that bridges the neutral grey of metal to the soft green of the dial. The automatic HUB2912 quartz movement provides pragmatic timekeeping. This edition reaches 10,700 euros.
At 42 millimetres, the Classic Fusion achieves minimalist purity. Three central hands, a date window at three o’clock, and deliberately restrained complications. The HUB1110 automatic calibre delivers forty-eight hours of reserve. The special textile-rubber composite strap features three-dimensional threads woven at forty-five degree angles, creating asymmetrical texture that echoes the case profile. Pricing sits at 9,100 euros.
The 45-millimetre chronograph combines sportive function with the gentleness of sage green. The HUB1143 chronograph movement is operating at 28,800 vibrations per hour with 280 components, powers chronographic functions framed by circular subdials rendered in metallic grey. The sage green rubber strap integrates textile webbing in matching tone, created specifically for these three references. The 12,600 euro investment reflects the chronographic complexity.
The Samuel Ross Collaboration Matures
Hublot’s partnership with British designer Samuel Ross culminates in the Big Bang Unico SR_A, the first chronographic expression wearing the SR_A design language. Limited to two hundred pieces, this represents the evolution of their dialogue from sculptural tourbillon editions toward broader accessibility.
The 42-millimetre black ceramic case reflects Samuel Ross’s minimalist vocabulary. The dial skeleton exposes critical Unico components: the column wheel visible at six o’clock and the open-worked chronograph mechanism. A honeycomb motif, rendered in specially developed structured rubber, orients the design toward industrial authenticity. Ross explains the reasoning: removing information from the watch itself to reduce visual mass.
The HUB1280 Unico movement maintains its chronographic specifications: 72-hour power reserve, Flyback functionality, silicon escapement. The ceramic and titanium folding clasp completes the construction. Pricing reaches 30,600 euros, positioning this as an accessible entry point for collectors drawn to the SR_A universe without pursuing the sculptural tourbillon territory.
UEFA Europa League: Heritage Meets Football Passion
Hublot‘s twenty-year engagement with football reaches a notable milestone in the Classic Fusion Chronograph UEFA Europa League Titanium Carbon. Limited to merely fifty pieces, this maintains the rare cadence of production reserved for the most collectible models, previous editions arrived in 2017 and 2023.
The 42-millimetre case employs grade-five titanium with deliberate material strategy: the mid-case polishes to emphasise dimensional form, whilst the top surface receives vertical brushing that mirrors the rubber strap beneath, generating sportive modernity. The bezel innovates through random carbon and orange glass fibre orientation, rendering each of the fifty pieces genuinely unique. The HUB1153 chronograph movement operates at 28,800 vibrations per hour with 48-hour power reserve.
The dial subtly incorporates the Europa League trophy at three o’clock, further emphasised at the caseback. The supplied presentation case includes a miniature golden replica of the competition’s trophy. At 15,200 euros, this limited edition celebrates Hublot’s relationship with European club football whilst delivering genuine horological substance.
Materials, Geometry, Evolution
The 2026 LVMH Watch Week presentation demonstrates Hublot moving beyond novelty into disciplined craftsmanship. Whether through the Big Bang Original Unico’s refined evolution of iconic geometry, the profound material innovation evident in the Djokovic chronograph, or the accessible luxury positioning of the Classic Fusion in sage green, each piece argues that Hublot has matured significantly from its earlier provocation-focused era. The manufacture has learned that the art of fusion encompasses not merely combining disparate elements, but synthesising them into coherent narratives. This collection bears witness to that growth.
