M.A.D.Editions started not as a brand but as a moment of frustration. Max Büsser wanted his family to own something from his world, yet MB&F prices closed that door. So in June 2021, he quietly emailed 500 close friends and suppliers: no press campaign, no hype, just a genuine offer. The watch leaked, the internet erupted, and what began as a private gesture evolved into one of the most talked-about accessible watch projects in modern horology. Two GPHG prizes later (Challenge Prize 2022 for the M.A.D.1 RED; Petite Aiguille 2025 for the M.A.D.2), the story continues in 2026 with two new editions of the M.A.D.2 by Eric Giroud: the R&B and the REDemption, both built around a striking red-and-black palette.
The Dial
The central disc is where designer Eric Giroud makes his statement most directly. On the REDemption, it arrives in bright red; on the R&B, it comes in stealthy midnight black. In both cases, the disc carries concentric grooves machined to echo the surface of a vinyl record, with a satin finish that pulls light across those channels and gives the dial a dynamic, almost kinetic quality at rest.
Above the central disc, two raised subdiscs handle the time display: on the REDemption they are black, on the R&B they are red, each contrasting sharply against its dial plate. The outer stroboscopic platter, inspired directly by the Technics SL-1200 Mark 2 turntable, functions as the visible winding rotor and features Super-LumiNova-charged stop pins around its edge. Small lozenge-shaped metal markers at the dial’s centre keep readability anchored and practical.
The Movement
Underneath, M.A.D.Editions deploys the Swiss-made La Joux-Perret calibre G101, the same automatic base found in the M.A.D.1S, now topped by a proprietary bi-directional jumping-hour module engineered entirely by the MB&F team. The G101 beats at 4Hz (28,800 vph), integrates 24 jewels, and provides a 64-hour power reserve.
The MB&F module then converts that continuous display into a crisp, instantaneous hour jump alongside a trailing minutes indication, the technically more demanding of the two functions to execute with long-term precision. On the caseback, the off-centred peripheral rotor doubles as a decorative disc engraved with “IT’S A MAD WORLD.” The REDemption, moreover, adds its own engraving: “They say I’m stubborn, I’d say persistent“, a direct salute to the fans who entered four raffles without ever winning.
The Case
The case uses 316L stainless steel and measures 42mm in diameter by 12.3mm in height. Giroud’s signature organic curvature distributes that volume across the wrist with surprising comfort. The top sapphire crystal receives anti-reflective treatment on both its outer and inner faces; the exhibition caseback sapphire carries the coating on its inner face only. Water resistance reaches 30 metres / 3 ATM, and a signed folding stainless steel buckle secures the leather strap.
Two Watches, Two Paths
The R&B enters via M.A.D.Editions’ raffle system, open for one week and drawn under bailiff supervision, giving every participant a genuinely fair shot. The REDemption, by contrast, bypasses the raffle entirely: the brand contacts eligible fans directly, no competition required. That is an uncommon and sharp move in a market that rarely rewards patience. Both editions carry the M.A.D.2’s established retail price of CHF 2,900 (excluding taxes), which makes them arguably the most technically accomplished watches at this entry point in 2026.
Retail price of either edition is CHF 2,900 + VAT. The link to participate in the raffle is: https://mbandf.com/madeditions/madeditions-raffles
