Freeride World Tour 2023

Alpina presents its new watch for the Freeride World Tour 2023

Reading Time: 3 minutes

Alpina, Official Timekeeper of the Freeride World Tour, is proud to unveil the official tour watch: the Alpiner Extreme Automatic Freeride World Tour 2023. It’s housed in a ro1bust steel case with an imposing, sporty look that makes it the ideal companion for thrill-seekers taking on the most demanding environments. Coupled with a black rubber strap, the timepiece will be available for the first time in an unlimited collection. It features a black, stamped dial sporting the Freeride World Tour logo at 6 o’clock.

Freeride World Tour 2023

Extreme conditions call for an extreme watch, and the Alpiner Extreme Automatic has inexorably emerged as being the perfect companion for one of the riskiest and most technical competitions in the world – the Freeride World Tour.

In 16 years,  the ‘FWT’ (as it’s affectionately known) has visited the world’s most challenging extreme skiing and snowboarding locations, and the 2023 edition will be no exception. With five stages spanning five countries (Canada, Spain, Andorra, Austria, and Switzerland), it’s only natural that the most impressive mountain challenge in the world will conclude on one of the toughest slopes on earth: the Bec des Rosses de Verbier in Switzerland, where competitors will battle it out between 25 March and 2 April 2023.

For the occasion, Alpina will be staging an event worthy of the challenge, including an all-new site sporting the brand’s colours at the Bec des Rosses finishing line and a dedicated zone offering fans the best possible view of the contest.

Freeride World Tour 2023

A watch for extremes

The event is one where the very best skiers and snowboarders will be pushing their limits. To help them on their way, Alpina has designed a watch that echoes the essence of their sport – extreme.

The Alpiner Extreme Automatic Freeride World Tour 2023 is right there where it belongs, in the realm of mountains, outdoor sports, and extreme conditions. Focusing on the essentials (hours, minutes, seconds and date), the timepiece features an automatic caliber beating at 4Hz (28,800 vph) and comes in a chunky 41 x 42.5mm cushion format.

Freeride World Tour 2023

To ensure optimum readability, the Alpiner Extreme Automatic Freeride World Tour 2023 sports white luminous hand and hour markers atop a black dial bearing the Freeride World Tour logo at 6 o’clock. The case is sun-brushed – the wisest choice for a timepiece that by its very nature will be exposed to bumps and scratches. Similar thinking has resulted in a rubber strap ready to deal with slips, extreme temperatures, and the most unexpected circumstances. Located at 3 o’clock, the crown has been fitted with a rubber grip – a vital detail making it easy for gloved riders to operate.

Beneath the scratchproof, glareproof sapphire crystal, Alpina has indulged in a historic nod to its emblem: the dial and seconds hand counterweight echo its legendary triangle logo, symbolising the Alpine summits for which the watch is designed.

Freeride World Tour 2023

From pioneers to riders

Alpina was founded exactly 140 years ago by indefatigable mountain-top pioneers keen to create a watch fit for their love of the heights: shock-absorbent, non-magnetic, waterproof, and rustproof. Such specifications may appear to be self-evident today, but a century ago they were decidedly daring – just like the riders in the FWT 2023.

The first stage of the FWT 2023 in Baqueira Beret, Spain has just ended, with victory going to Swedish skier and rising star of freeride Max Palm, a member of the Alpina team of athletes. The next dates are as follows:

  • Ordino Arcalís, Andorra: from 2 to 9 February 2023
  • Kicking Horse Golden BC, Canada: from 17 to 22 February 2023
  • Fieberbrunn, Austria: from 11 to 17 March 2023
  • FINAL – Xtreme Verbier, Switzerland: from 25 March to 2 April 2023


SWISS MANUFACTURER OF ALPINE SPORTS WATCHES SINCE 1883 Founded in 1883 and famous for its iconic red triangle, Alpina is a Swiss watch manufacturer based in Geneva. The brand set out to design luxury sports watches offering exceptional accuracy and reliability in the most challenging sporting environments, like the Alps.

A true pioneer of the watchmaking industry, Alpina has been the source of numerous patents and innovative calibres over the past 138 years. At the beginning of the 20th century, Alpina became the official supplier of watches to military pilots, before revolutionising the concept of sports watches in 1938 with the legendary Alpina 4.

True to its long tradition of innovation, Alpina launched the first Swiss made Horological Smartwatch in 2015, creating a new segment in the luxury Swiss sports watch market. In 2020, the brand introduced the AlpinerX Alive, a new generation of connected watches equipped with a heart rate monitor and GPS, among other things. Also committed to protecting the planet, Alpina created the Seastrong Diver Gyre Automatic range using recycled plastic from the oceans. In 2021, the brand is doubling down on its promise to get involved with organisations fighting to protect the environment. Joined together by the unifying principle We Shape the Change – the environmental equivalent of Reach Your Summit – Alpina will undertake a variety of measures aimed at drawing public attention to current environmental issues.

Inspired by the Alps from the very beginning, Alpina has always been heavily involved in outdoor activities and mountain sports. The brand has established strong partnerships demonstrating its commitment to this world, as well as a team of ‘Alpinists’, including athletes and friends of the brand working in the most challenging environments.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.