Reading Time: 10 minutesAs the horological world prepares to celebrate its inaugural World Watch Day on October 10th, we find ourselves at a rather splendid moment to reflect upon humanity’s greatest mechanical achievement – the art of capturing time itself. This date, cleverly chosen to mirror the iconic 10:10 position that graces virtuallyContinue Reading

Czapek Antarctique Mount Erebus Rare Stones Collection

Reading Time: 4 minutesThese latest executions of the Czapek Antarctique – the Mount Erebus Rare Stones Collection represent something quite profound in contemporary watchmaking: timepieces that genuinely transcend the boundary between geological wonder and horological mastery: Lapis Lazuli, Falcon Eye and Green Meteor Named after Antarctica’s most active volcano, which famously spews microscopicContinue Reading

AIKONIC Automatic Chronograph Skeleton

Reading Time: 5 minutesThe Maurice Lacroix AIKONIC Automatic Chronograph Skeleton lands with the confidence of a modern sports chronograph and the theatricality of an openworked dial that reveals its beating heart. It is a watch built around contrast: steel and ceramic, satin and gloss, translucency and depth, dynamics and legibility. Two references formContinue Reading

DOXA SUB 250 Ahmed Seddiqi 75th Anniversary Edition

Reading Time: 3 minutesThe DOXA SUB 250 Ahmed Seddiqi 75th Anniversary edition is a poetic distillation of the shared ethos between an independent Swiss brand and an iconic Middle Eastern retailer. Conceived as a tribute to 75 years of Ahmed Seddiqi’s history, the watch is limited to just 75 numbered examples, each resonatingContinue Reading

Louis Vuitton Monterey

Reading Time: 3 minutesThe Louis Vuitton Monterey stands as an eloquent rebirth of the Maison’s pioneering design ethos, echoing the daring spirit of the late 1980s with a modern, thoroughly refined touch. With its roots firmly embedded in the collaboration with the legendary architect Gae Aulenti, the Monterey emerges not simply as aContinue Reading

IWC Schaffhausen and VAST enter into a strategic collaboration

Reading Time: 2 minutesIWC Schaffhausen, the Swiss luxury watch manufacturer, becomes the “Official Timekeeper” of Vast, the pioneering space habitation technology company. The engineering collaboration aims to enhance the durability and performance of mechanical watches on Earth and push the boundaries of watchmaking to the harsh environment of space.Continue Reading

A. Lange & Söhne Saxonia Thin Jet-black Onix in Honey Gold and Platinum

Reading Time: 3 minutesThe A. Lange & Söhne Saxonia Thin, in its newest renditions for 2025, is a masterclass in refined watchmaking, distilling the essence of elegance and technical excellency into two breathtaking references: one cast in 750 honey gold – the Ref. 211.052, the other in 950 platinum – Ref. 211.062, eachContinue Reading

Maria Laffont, Chief Product Officer at TAG Heuer

Reading Time: 5 minutesThe 2025 TAG Heuer releases for Geneva Watch Days presented two remarkable pieces that spearhead the brand’s technical innovation through the newly developed TH-Carbonspring technology: the TAG Heuer Monaco Flyback Chronograph TH-Carbonspring and the TAG Heuer Carrera Chronograph Tourbillon Extreme Sport TH-Carbonspring. Accompanying these avant-garde machines is the elegant TAGContinue Reading

Grand Seiko U.F.A. Limited Edition Ref. SLGB005 Violet Dawn

Reading Time: 3 minutesThe Grand Seiko U.F.A. Limited Edition stands as a profound testament to the art of collaborative watchmaking, bringing together the revered legacy of Grand Seiko and the innovative spirit of the Spring Drive movement. The importance of this partnership is underscored by Grand Seiko’s continuous pursuit of precision: a philosophyContinue Reading

Louis Vuitton LV I

Reading Time: 3 minutesOn the occasion of the Louis Vuitton Women’s Spring-Summer 2026 Fashion Show, an unexpected horological guest made an appearance: the LV I, a historical timepiece rarely seen outside the House’s archives. This discreet yet powerful gesture underscored the Maison’s continuous dialogue between heritage and reinvention.Continue Reading

Breitling Lady Premier

Reading Time: 2 minutesBreitling’s Lady Premier collection masterfully reinterprets its historical Premier Fantaisies, a line first imagined in the 1940s, with a contemporary flair that speaks directly to elegant, self-assured women. The Lady Premier’s visual language is unequivocally modern, yet pays homage to the maison’s legacy of refined chronographs, with each watch weavingContinue Reading