OMEGA supports Emirates Team New Zealand!

Reading Time: 2 minutesThree decades on from when it all began, the Swiss brand’s loyalties remain firmly with the sailors from New Zealand. At the 37th edition of the America’s Cup, OMEGA will be cheering on the sailors and support crew of Emirates Team New Zealand, as they give it their all toContinue Reading

Panerai Submersible Luna Rossa Carbotech

Reading Time: 4 minutesPanerai’s journey with the America’s Cup, a symbol of nautical excellence and innovation, marks a significant chapter in its storied history – Submersible Luna Rossa Carbotech™ PAM01563. The relationship began in 2017, when Panerai stepped into the sailing sport elite and became an Official Partner of the prestigious sailing competitionContinue Reading

A historic meeting of Bugatti trailblazers on the track – the Type 35 and the 100-year anniversary Bolide

Reading Time: 3 minutesA hallmark celebration of automotive excellence, Monterey Car Week affords the perfect occasion for the coming together of Bugatti legends past and present. A truly unique example of the marque’s new beacon for track-focused performance, the Bugatti Bolide¹, took to the gripping turns of the famous WeatherTech Raceway Laguna SecaContinue Reading

Breitling Breitling Endurance Performance Pro World Championship 2024

Reading Time: 5 minutesThe new 500-piece limited edition IRONMAN-branded Endurance Performance Pro is Breitling’s ultralight sports watch to mark the 2024 VinFast IRONMAN World Championship triathlons, available only at Breitling.com and select Breitling boutiques and retailers.Continue Reading

Alinghi Red Bull Racing

Reading Time: 7 minutesThe 37th America’s Cup is highlighted by a partnership between the watch brand TUDOR and the sailing team Alinghi Red Bull Racing. This collaboration emphasizes the commitment of both parties to excellence and precision in sailing. Specifically for this occasion, TUDOR has released the Pelagos FXD “Alinghi Red Bull RacingContinue Reading

ArtyA PURITY ‘Stairway To Heaven’ HMS Wavy

Reading Time: 4 minutesArtyA unveils an exceptional timepiece with the PURITY ‘Stairway To Heaven’ HMS Wavy, a brilliant tribute to purity and simplicity. This model introduces a new ‘Time Only’ movement, featuring three hands and an openworked architecture that celebrates transparency and lightness. It also debuts the new Wavy case design, created byContinue Reading

Louis Erard The Horophile La Petite Seconde Metropolis Green

Reading Time: 4 minutesA year after unveiling their collaborative art deco-inspired Capsule Collection, Louis Erard and The Horophile return with a fourth rendition of La Petite Seconde Metropolis, this time with a sleek green dial that looks to the future rather than the past. Originally conceived as an alternative to the archetypal three-handContinue Reading

MB&F Chanel

Reading Time: 3 minutesMB&F is thrilled to announce a partnership with Chanel, who has taken a 25% stake in the independent high-end watchmaking brand. Founder Maximilian Büsser retains the majority of MB&F with 60%, while his partner in the company, Serge Kriknoff (Head of R&D & Production), owns 15%. Max and Serge willContinue Reading

MING 20.01 Series 3

Reading Time: 5 minutesMING 20.01 Series 3: Horologer MING is an independent watch brand which aims to revive a sense of excitement and discovery among watch enthusiasts. Dedicated to refined aesthetics paired with innovative materials, mechanics and engineering, in 2021, we launched our Special Projects Cave as a way of allowing customer participationContinue Reading