Red Bull Dance Your Style

Reading Time: 3 minutesMaurice Lacroix is pleased to announce it is the official sponsor of Red Bull Dance Your Style. This innovative competition attracts dancers from around the globe, keen to show their best moves to an assembled audience. Like modern-day gladiators, their fate is decided with a flick of a card: redContinue Reading

Seiko 5 Sports Brian May Limited Edition

Reading Time: 3 minutesIntroducing a second collaboration model between Seiko 5 Sports and Brian May, guitarist of legendary rock band QUEEN! Brian’s favourite guitar, the “Red Special,” inspires this gold-coloured design in the special series: Seiko 5 Sports Brian May Limited Edition. © Denis Pellerin Brian Harold May Throughout his career, rock legend Brian May hasContinue Reading

Hublot joins the Polar Pod Expedition to uncover the Southern Ocean

Reading Time: 4 minutesHublot becomes the partner of the Polar Pod expedition, a zero-emission, ecological vessel designed by explorer Jean-Louis Etienne to explore the Southern Ocean which surrounds Antarctica. It is the planet’s main oceanic carbon sink and a gigantic reservoir of marine biodiversity that is still poorly understood. This expedition is aContinue Reading

Hamilton PSR Digital Quartz

Reading Time: 2 minutesAs our digital-centric world continues to evolve, Hamilton PSR Digital Quartz is both a reminder of where we began and a symbol of what we might achieve next. Its origin story of revolution as the world’s first digital watch continues with an edgy, all-black style that celebrates the innovators whoContinue Reading

Bulgari Serpenti Misteriosi Romani

Reading Time: < 1 minuteAs an enduring icon, Serpenti inspires endless reinvention. The Bulgari Serpenti Misteriosi Romani High Jewellery secret watch represents another ultra-luxurious chapter for the motif.Continue Reading

Hublot Big Bang Unico Ledger 42mm

Reading Time: 4 minutesThe Swiss watchmaker introduces the Hublot Big Bang Unico Ledger, a landmark watch created in partnership with Ledger, the world’s leading and most secure crypto and digital asset platform, already trusted by 4 million customers worldwide. The watch merges high-end crypto technology and traditional watch craftsmanship.Continue Reading

Behrens Apolar Dark Moon by Label Noir

Reading Time: 3 minutesEmbracing codes to transcend them. If there was a common credo between the independent watchmaker Behrens and the customisation expert Label Noir, it would be this one. Two brands passionate about digressions, where creativity is king and character queen. Resulting of this exclusive collaboration, the Apolar Dark Moon takes theContinue Reading

Longines Legend Diver Watch

Reading Time: 4 minutesSince it was launched in 2007, the Longines Legend Diver Watch has attracted an impressive legion of fans who are drawn to its dynamic, clean expression of the brand’s rich dive watch heritage. The story continues with colourful new models featuring sand beige, ash grey, royal blue and vivid burgundy.Continue Reading

Roger Dubuis Knights of the Round Table

Reading Time: 4 minutesPassion. Commitment. Boldness. The codes of chivalry may be thousands of years old but their virtues are still alive within the minds of many. That is why excellence continues to be the goal for Roger Dubuis. Yet the Maison’s ultimate mission is its perpetual quest to challenge the rules ofContinue Reading