100 Ideas of Happiness

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Reading Time: 4 minutesFrom 15 March to 10 August 2025, the Dresden State Art Collections will present “100 Ideas of Happiness. Art Treasures from Korea“, the largest exhibition of art treasures from the Korean National Museum’s collections showcased in Germany in 25 years. Around 180 artefacts created over 1,500 years provide an insight intoContinue Reading

TAOS Savile Row, Dentelle & Sequins

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Reading Time: 9 minutesTAOS pushes exclusivity and creativity to their ultimate limits. Since its inception, the brand has established itself within the realm of the extraordinary – an ambition fully embraced, driven by an unwavering commitment to savoir-faire. Each TAOS timepiece is unique, developed by passionate Geneva-based watchmaker Olivier Gaud and crafted byContinue Reading

FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025

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Reading Time: 5 minutesMelbourne, Australia – March 13, 2025 – The FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025 is set to deliver high-octane action, and Swiss luxury watchmaker TAG Heuer will be at the heart of it all as the Official Timekeeper of Formula 1®. More than a role, this partnership is theContinue Reading

Introducing Le Régulateur Louis Erard x GoS

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Reading Time: 2 minutesThe Louis Erard Regulator X GoS represents a collaborative venture between the Swiss watchmaker Louis Erard and the Swedish atelier GoS Watches. This partnership bridges Swiss horological precision with the artistic craftsmanship of Damascus steel, resulting in a limited edition of 178 timepieces. The watch embodies an intricate blend ofContinue Reading

M.A.D EDITIONS - THE STORY UNTIL NOW The story of the M.A.D.Editions began as a spontaneous one. In June 2021, MB&F founder Maximilian Büsser shared a watch with his community of suppliers and collectors on email, with the attachment detailing a handful of images of a watch. There was no launch, no announcement, no press rallying. But what followed saw an unprecedented momentum beyond the select email recipients to see this watch, the first edition of the M.A.D.1, be brought further to life to the public. To this day, and in the spirit of fairness, accessibility to all M.A.D.Editions are sanctioned by audience: to the ‘Friends’ (suppliers) of the brand who have supported Maximilian Büsser’s endeavours since 2005, involved in the creation of timepieces, and the ‘Tribe,’ for those in ownership of MB&F’s Horological and Legacy Machines, granted permanent access to future M.A.D.Editions, acknowledging its adopters both old and new. But the M.A.D.1 Blue, the “Friend and Tribe Edition” garnered traction beyond any expectation. Due to popular demand, less than a year later, in March 2022, the M.A.D.1 RED became the first M.A.D.1 available to the public, modified with unique features including a slimmer bezel and round winding crown. With a production of 1,500 pieces, the raffle strategy was inaugurated for supporters to enter, with the opportunity to win the rights to purchase a watch. With a staggering 19,000 entrants, winners were selected at random and watches were delivered that year, in keeping with Büsser’s goal to reduce wait times and the process from purchase, to wearing on the wrist. As the final distribution of M.A.D.1 REDs made their way to new owners, Büsser and the MB&F team were awarded the Challenge Prize at the esteemed Grand Prix d’Horlogerie de Genève (GPHG), for the best watch under 3500 CHF that year. With no sign of waning appetite, MB&F manufactured a second batch of 1,500 M.A.D.1 REDs in February 2023, via the same raffle process, which saw an increase in entrants up to 22,000. Putting a precedent on affordability and to support the desire amongst fans to own a M.A.D.1, the team later produced a further 1,500 models in September 2023, the M.A.D.1 GREEN, this time in another accented colourway. The M.A.D.Editions continue to speak to Büsser’s watchmaking lens: playful, thought-provoking timepieces that question the boundless limits of horology as a form of art. Paying tribute to this, Büsser welcomed the first collaborator to the series in March 2024, with the inimitable French artist and designer, Jean-Charles de Castelbajac, regarded for his playful fusions of colour, in a limited edition run of 999 pieces. From the early ideation many years ago, to the first execution in 2021, through to the launch of the slimmer, reconfigured M.A.D.1S powered by the Swiss made LaJoux-Perret calibre, M.A.D Editions continues to welcome enthusiasts along a journey in celebrating the M.A.D.ness.

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Reading Time: 7 minutesIf the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. Born from the mind of Eric Giroud – designer, rebel, and longtime MB&F Friend – this timepiece is a love letter to the wild, electrifying spirit of 1990s club culture; it’s the second act in a saga thatContinue Reading

Girard-Perregaux Laureato Skeleton WinteRace Edition

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Reading Time: 2 minutesThe Girard-Perregaux Laureato Skeleton WinteRace Edition represents a convergence of tradition and technical prowess that is characteristic of the prestigious Swiss watch Manufacture. Celebrating over two centuries of horological expertise, this timepiece marks the culmination of meticulous design, engineering, and craftsmanship. It is a symbol of enduring precision, created toContinue Reading

Krayon Anyday

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Reading Time: 5 minutesKrayon, renowned for its exceptional complications – all of which are developed around a central theme: our intimate connection with natural cycles, sunrise and sunset, and the perception of personal time – has consistently focused on enhancing our personal relationship with the moment.Today, Krayon unveils Anyday, a timepiece that continuesContinue Reading

Seamaster Planet Ocean Worldtimer

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Reading Time: 2 minutesThe Omega Seamaster Planet Ocean 600M series presents a robust and technologically advanced line of watches, designed to cater to both divers and travelers. These timepieces are characterized by their black ceramic cases, robust mechanical movements, and a range of features that enhance their functionality.Continue Reading

H. Moser & Cie. Streamliner Cylindrical Tourbillon Skeleton Alpine Unique Piece

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Reading Time: 5 minutesH. Moser & Cie. has crafted the Streamliner Cylindrical Tourbillon Skeleton Alpine Unique Piece, which will be auctioned to benefit the private non-profit foundation AQUA PEARLS, established by BWT (Best Water Technology) and its CEO Andreas Weissenbacher in 2016, supporting its mission to provide access to clean drinking water worldwide.Continue Reading

Maurice Lacroix AIKON Automatic Wotto Limited Edition

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Reading Time: 2 minutesIntroducing the Maurice Lacroix AIKON Automatic Wotto Limited Edition, a distinctive timepiece that merges intricate design and exemplary Swiss watchmaking. Launched in March 2025, this limited edition watch, restricted to just 1,000 pieces, represents the intersection of urban art and horological expertise. The AIKON series is recognized for its avant-gardeContinue Reading