Bucherer certified pre-owned partners with Sotheby’s

Bucherer certified pre-owned partners with Sotheby’s premier online marketplace

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Bucherer Certified Pre-Owned joins forces with Sotheby’s, the world’s premier destination for art and luxury, to sell its certified pre-owned watches on a global stage. Through Sotheby’s online marketplace, collectors worldwide now have access to one of the largest collections of preowned luxury watches, certified by the renowned watchmakers of Bucherer.

Watch collectors worldwide can now purchase certified pre-owned watches which have been authenticated, inspected and certified by Bucherer’s watch experts on the world’s largest, most trusted and dynamic marketplace for art and luxury. Catering to the desire for convenience and speed from a growing, digitally savvy audience, Sotheby’s marketplace offers seamless online purchasing to an exceptional property mix of over 10,000 items across watches, jewelry, contemporary art, collectible sneakers, designer handbags, decorative objects, furniture and more, with international shipping to over 70 countries.  

A new era of curated digital retail

Rare pre-owned timepieces have a unique aura, each one telling a unique story. It is no surprise that pre-loved watches are becoming increasingly popular, and that demand continues to rise. With its outstanding curated range of Certified Pre-Owned watches, Bucherer is raising the bar in this segment. Through Sotheby’s online marketplace, customers worldwide have instant access to a real time portfolio of hundreds of the most sought-after vintage watches from some of the most historic and esteemed brandmakers, including Audemars Piguet, Vacheron Constantin, IWC, Jaeger Le Coultre, Omega, Cartier and more, all certified by Bucherer. Every timepiece has been serviced and authenticated by Bucherer’s watchmakers, who have been certified by the respective watch brands, and comes with a two-year warranty – a level of certification that no other global auction house currently offers.  While shopping, customers can make use of the best-in-class service and support of Sotheby’s experts and online team.

A shared vision of Certified Pre-Owned luxury 

Bucherer Certified Pre-Owned has been disrupting the luxury pre-owned watch market since 2019. With strong ties to the world’s most prestigious watch brands and a large customer base of watch collectors, Bucherer is now one of the biggest players in the Certified Pre-Owned watch business worldwide. Since 1888, Bucherer has represented tradition, reliability and precision, whilst maintaining an innovative spirit. With its unparalleled reputation for trust and authenticity, Bucherer has found a like-minded partner in Sotheby’s; established in 1744, Sotheby’s empowers its international community of collectors and connoisseurs to discover and acquire fine art and rare luxury goods across auction, private sales, e-commerce and retail. Together, both global luxury powerhouses join forces to expand Sotheby’s online luxury product offerings with this special edit of certified pre-loved watches. Watch lovers and collectors alike will enjoy best in class curation, service and expertise on all ends of the shopping experience on Sotheby’s marketplace, the auction house’s unique online shopping destination.

“With the watches market stronger and more global than ever before, we are excited about this exclusive partnership with Bucherer, which will offer an extraordinary portfolio of certified pre-owned watches to a collector base, whom in recent years, have increasingly demonstrated interest in transacting the finest timepieces online,” said Josh Pullan, Global Head of Sotheby’s Luxury Division.  “We’re especially proud to be the only auction house to offer this level of certification and warrantee, ensuring each watch gives its wearer only joy and peace of mind for years to come. The partnership with Bucherer also marks another important milestone in the continued growth of our curated online marketplace, which continues to innovate since its launch nearly two years ago.”

“Bucherer has established itself as one of the world’s leading retailers, curating an assortment of the most iconic watch brands online and in over 100 locations across Europe and the US, and we realize there is a growing demand for differentiation by owning a luxury watch that is unique in its own way.” adds Patrick Graf, Chief Commercial Officer at Bucherer. “By bringing our curated Certified Pre-Owned watches on Sotheby’s premier online marketplace and combining our respective expertise, together we are creating a unique opportunity for watch lovers worldwide to express their personality by purchasing iconic pre-owned watches online alongside a strong curation of other luxury-goods categories within fashion, jewellery and more.”

An exclusive certificate guarantees the highest quality

As a clear declaration of Bucherer’s commitment to quality, the company is offering its customers a special certificate: the Bucherer guarantee promises that the purchased preowned watch is genuine and in perfect working condition. Before the watches can be certified, the in-house watchmakers from Bucherer’s special team of experts open every single one and inspect it: Is the model an original? Are the technical parts still flawless? Are there any hidden defects? If necessary, the experts then maintain or repair the watches. In the final step, the responsible watchmakers then attest to their work with their signature and Bucherer guarantees a two-year warranty. A newly designed emblem lets customers know immediately that the watch in question has been certified and meets the most stringent quality standards.

Link to the landing page of Sotheby’s Buy Now with the Bucherer Certified PreOwned portfolio: 


Some of the highlights from the portfolio:

AP 1356-995-6:

AP 1356-995-6: Audemars Piguet Royal Oak with a 33 mm stainless steel case and a sapphire glass, waterproof; inside is the quartz calibre 2712, a black index face with date indication, the bracelet is a steel metal strap; accessory: sales box (original), CHF 21.900,-

Omega 1354-833-1

Omega 1354-833-1: Omega Speedmaster with a 43 mm stainless steel case and an acrylic glass, waterproof; inside is the manual calibre 1861, chronograph as additional function a black index face without date indication, the bracelet is a steel metal strap; accessory: Bucherer box, CHF


IWC 1356-061-9

IWC 1356-061-9: IWC Schaffhausen Pilot’s Watch with a 46 mm stainless steel case and a sapphire glass, waterproof; inside is the automatic calibre 52110, power reserve as additional function a blue arabic face with date indication, the bracelet is a calf leather; accessory: sales box (original), sales guarantee (original), CHF 11.900,-

Cartier 1356-047-1

Cartier 1356-047-1: Cartier Santos with a 39 mm stainless steel case and a sapphire glass, waterproof; inside is the automatic calibre 1847mc, a silver roman face with date indication, the bracelet is a steel metal strap; accessory: Bucherer box, CHF 7.300,-

#Bucherer #BuchererWatches #Sothebys #SothebysWatches
#BuchererCertifiedPreOwned #YoursToBeContinued 

Founded in 1888, the family company Bucherer has one of the most distinguished traditions in Europe’s watch and jewellery industry, and over the last 130 years has established for itself an exclusive reputation with its range of exquisite jewellery and prize-winning creations. Its boutiques also offer the company’s international clientele a wide range of luxury watches from renowned brands. Bucherer is present at 36 exclusive locations in Europe and runs 17 stores in Switzerland, ten in Germany, a flagship boutique in Vienna, a store in Paris, a store in Copenhagen, Denmark, and six boutiques in London. In January 2018, Bucherer also took over the US luxury watch retailer Tourneau, meaning it is represented on the US market by 32 stores. Run by Jörg G. Bucherer, the business is under the stewardship of the third generation of the Bucherer family and employs over 2,000 staff. The Bucherer headquarters remain in Lucerne to this day.

Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Sotheby’s promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels including private sales, ecommerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Design, as well as collectible cars and real estate. Sotheby’s believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable and collaborative. 

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