Reading Time: 2 minutesNyon, Switzerland, 2nd May 2025 – The internet’s reigning feline icon, Choupette, has landed her most unexpected role with luxury’s most polarizing watch brand Hublot. The Swiss watchmaker has tapped fashion’s famously pampered cat to celebrate its 20th anniversary of the iconic Big Bang collection.Continue Reading
Reading Time: 4 minutesCHANEL and The Boat Race Company Ltd have announced the signing of a long-term partnership with CHANEL as Title Sponsor and official Timekeeping Partner. The 2025 event becomes The CHANEL J12 Boat Race.Continue Reading
Reading Time: 3 minutesAt the 2025 Goodwood Members’ Meeting, IWC Schaffhausen premiered a short film about its Ingenieur SL, Reference 1832. This stainless steel watch with an integrated bracelet was created by renowned Geneva watch designer Gérald Genta. As the Swiss luxury watch manufacturer marketed the model exclusively to engineers, the Ingenieur SLContinue Reading
Reading Time: 2 minutesThe board members are proud to announce the creation of the Dominique Renaud Foundation, dedicated to preserving, sharing, and celebrating the extraordinary legacy of Dominique Renaud, a visionary in contemporary watchmaking. Designed as a living archive, the Foundation will collect and showcase drawings, prototypes, timepieces, and other personal creations thatContinue Reading
Reading Time: 5 minutesMelbourne, Australia – March 13, 2025 – The FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025 is set to deliver high-octane action, and Swiss luxury watchmaker TAG Heuer will be at the heart of it all as the Official Timekeeper of Formula 1®. More than a role, this partnership is theContinue Reading
Reading Time: 3 minutesThe new Aston Martin Vanquish has inspired a monumental light sculpture by British-American contemporary artist Anthony James, unveiled in Hollywood ahead of Los Angeles’ most prestigious art festival, Frieze.Continue Reading
Reading Time: 3 minutesKonstantin Chaykin, the ingenious inventor and creator of some of the most intricate and expensive timepieces in the world, has welcomed 2025 with a monumental achievement. The acclaimed Russian watchmaker has added his 100th patent to his illustrious portfolio, setting a new record in the horological world.Continue Reading
Reading Time: 3 minutesIn the ever-evolving world of horology, where tradition meets innovation, the Cartier “Talents Horlogers de Demain” Prize stands out as a beacon of talent and creativity. Established nearly three decades ago by the Institut d’Horlogerie Cartier (IHC), the prize has continuously celebrated the craftsmanship of young watchmaking apprentices from acrossContinue Reading
Reading Time: 4 minutesIn a compelling new short movie produced by IWC Schaffhausen, Mercedes-AMG PETRONAS Formula One™ Team driver Lewis Hamilton embarks on a flight training for astronauts. The same training was used to prepare the crews of the Inspiration 4 and Polaris Dawn commercial human spaceflight missions. During the training day, theContinue Reading
Reading Time: 4 minutesThe inaugural Rally A’Shira held from October 16 to 21, 2024, amidst the breathtaking landscapes of Saudi Arabia was an incredible success for the brand. Inaugurated by Amanda Mille, Global Brand & Partnership Director, and Tilly Harrison, Managing Director of Richard Mille Middle East & Turkey, the event celebrated theContinue Reading
Reading Time: 3 minutesIWC Schaffhausen congratulates Kurt Klaus on his 90th birthday. Although Kurt Klaus is best known for the perpetual calendar that he developed in the 1980s, he contributed to many other innovations throughout his more than four decades at IWC. Even after retiring, Kurt Klaus continued to travel the world, teach watchmakingContinue Reading