Reading Time: 4 minutesBolstering its commitment to environmental action and a cleaner future, ZENITH is announcing its partnership with the MEDSEA foundation to support its project to replant carbon-absorbing seagrasses in the Mediterranean Sea.Continue Reading
Reading Time: 5 minutesFor the 35th consecutive year, Chopard is once again proudly taking its place as world sponsor and official timekeeper to the 40th edition of the historic 1000 Miglia car race, scheduled to take place from 15 to 18 June 2022. Launched in 1927 with 77 participants, in 2022, the illustriousContinue Reading
Reading Time: 5 minutesFrederique Constant is proud to announce its collaboration with the French musician and producer The Avener, as ambassador of its Highlife collection. Timepieces embodying innovation, creativity and modernity, all features that the artist injects into his music. Producing his own compositions, he also reprises classics in an original electropop style,Continue Reading
Reading Time: 3 minutesJune 2022 – Panerai, a global high-end watch brand rooted in Swiss watchmaking know-how and Italian design excellence, and Razer, the leading global lifestyle brand for gamers, announce that they have partnered with the environmental nonprofit organization, Conservation International to support marine species research.Continue Reading
Reading Time: 4 minutesAs one of the highlights of The Stellar Odyssey, this year’s celebration of the relationship between astronomical phenomena and watchmaking, Jaeger-LeCoultre presents a new art installation Passengers: Through Time specially commissioned from the French visual artist, Guillaume Marmin.Continue Reading
Reading Time: 8 minutesPrecision and beauty, audacity and sophistication… These singular alliances make Piaget a natural participant in one of the most celebrated event in cinema: the Festival de Cannes. Piaget’s history is paved with episodes that solidified the Maison’s relationship with cinema throughout the years. Entertaining a relationship with this creative worldContinue Reading
Reading Time: 2 minutesHaving recently announced its AIKON #tide initiative, Maurice Lacroix goes to Phuket and reveals to its Asian partners an array of activities such as beach cleaning, designed to make the Andaman Sea, off the coast of Thailand, a little cleaner. Moreover, the aim is to heighten awareness of how everyone can collectivelyContinue Reading
Reading Time: 3 minutesBenedict Cumberbatch attends Marvel Studios “Doctor Strange In The Multiverse Of Madness” Premiere at El Capitan Theatre on May 02, 2022 in Los Angeles, California wearing his Jaeger-LeCoultre Master Ultra-thin Perpetual Calendar. Continue Reading
Reading Time: 3 minutesTo mark the launch of its new Polaris Perpetual Calendar watch, Jaeger-LeCoultre has created a visually captivating video called In Perpetual Motion. Starring Benedict Cumberbatch, a long-time friend of the Maison, it focuses on the notion of time and its relationship to three natural environments: lakes, forests and the heavens.Continue Reading
Reading Time: 5 minutesTAG Heuer and Porsche are two strong names, each in its own industry. Watches and cars go hand in hand with a heritage and a history intertwined. For these two Maisons, the collaboration brings new perspectives, a joint pool of fans and enthusiasts and extraordinary pieces.Continue Reading
Reading Time: 3 minutesJaeger-LeCoultre’s Master Ultra Thin Perpetual Calendar hits the big screen again, in the highly anticipated supernatural adventure Marvel Studios’ Doctor Strange in the Multiverse of Madness, releasing in U.S. theatres May 6, 2022, directed by Sam Raimi and starring Benedict Cumberbatch.Continue Reading