Red Bull Dance Your Style

Reading Time: 3 minutes Maurice Lacroix is pleased to announce it is the official sponsor of Red Bull Dance Your Style. This innovative competition attracts dancers from around the globe, keen to show their best moves to an assembled audience. Like modern-day gladiators, their fate is decided with a flick of a card: redContinue Reading

Hublot joins the Polar Pod Expedition to uncover the Southern Ocean

Reading Time: 4 minutes Hublot becomes the partner of the Polar Pod expedition, a zero-emission, ecological vessel designed by explorer Jean-Louis Etienne to explore the Southern Ocean which surrounds Antarctica. It is the planet’s main oceanic carbon sink and a gigantic reservoir of marine biodiversity that is still poorly understood. This expedition is aContinue Reading

Purnell & AS Monaco Team Up

Reading Time: 3 minutes Watchmaking brand Purnell is proud to start the new year as the Official Timekeeper for AS Monaco. Watchmaking brand Purnell is proud to start the new year as the Official Timekeeper for AS Monaco. Rise. Risk. Repeat. A philosophy AS Monaco abides by on the field, and one that matches withContinue Reading

Milesi, Ogier Wadoux: Richard Mille Racing Team

Reading Time: 7 minutes Launched in 2020, the Richard Mille Racing Team is ready for its third season in the fiercely competitive world of endurance racing. For its second campaign in the FIA World Endurance Championship (FIA WEC), the team will rely on a new mixed driver line-up combining ambition, experience and talent. LilouContinue Reading

Jean Bugatti

Reading Time: 3 minutes On January 15, 113 years ago, renowned automobile designer and son of Ettore Bugatti, Jean Bugatti, was born. Jean’s passion for engineering led to the creation of some of the most extraordinary vehicles in history.Continue Reading

Chaykin in the Sky, Without Diamonds

Reading Time: 3 minutes Watchmaking is closely connected with astronomy. Indeed, the technique of measuring time, just like the idea of dividing time into intervals based on periodic astronomical phenomena, was born out of early astronomical observations. At the same time, astronomy owes much to chronometry. Many of the ancient clocks and watchmakers wereContinue Reading

Marina Correia

Reading Time: 2 minutes She is a legend in the world of longboarding, a star in her own right. Smooth, fast, free, elegant and wild all at once, she dances on her longboard. The incredible Cape Verdean longboarder, Marina Correia, crowned world champion in longboard dancing and freestyle in 2020, has chosen Maurice LacroixContinue Reading

Reading Time: 2 minutes The first leg of the 14th edition of The Ocean Race will start on 15 January 2023 from Alicante, Spain. With just one year to go to the start gun for leg one, the countdown is on and Ulysse Nardin, the pioneering Swiss watch manufacturer, has become the official timekeeperContinue Reading

Mark Ronson © Courtesy of Audemars Piguet

Reading Time: 2 minutes Swiss Haute Horlogerie manufacturer Audemars Piguet is delighted to welcome British-American DJ, songwriter and record producer Mark Ronson as new Brand Ambassador. Mark Ronson’s uncompromising and free-spirited approach to music strongly resonates with the brand’s identity at the crossroads of tradition and avant-garde. Furthering Audemars Piguet’s long-standing engagement in theContinue Reading

Piaget and THE 355

Reading Time: 3 minutes With Piaget‘s unfaltering passion for creativity, it is no surprise that the universe of Piaget and the world of entertainment would come together to form an enduring relationship over the past 50 years – THE 355.Continue Reading