Max Verstappen wins the Formula One Drivers World Championship 2021

Reading Time: 4 minutesAbu Dhabi, United Arab Emirates – December 12th, 2021: Max Verstappen has won the 2021 Formula 1 World Drivers’ Championship thanks to his 10th victory. The Dutch driver edged out Britain’s Lewis Hamilton in what will go down as one of the closest championship battles in F1 history. TAG Heuer,Continue Reading

Boom Supersonic and IWC Schaffhausen

Reading Time: 4 minutesDenver/Schaffhausen, November 2021 – IWC Schaffhausen announces a new partnership with Boom Supersonic, the company building the world’s fastest and most sustainable supersonic airliner. The collaboration is founded on both companies’ special relationship with time, their commitment to engineering excellence, and their dedication to incorporating sustainability across the entire supplyContinue Reading

ONLY WATCH 2021 RAISES CHF 30 MILLION

Reading Time: 5 minutesONLY WATCH 2021 RAISES CHF 30 MILLION (EUR 28.5milion, USD 32.1million) FOR RESEARCH ON DUCHENNE MUSCULAR DYSTROPHY IN FRONT OF AN AUDIENCE OF 850 WATCH ENTHUSIASTS. 25 COUNTRIES PARTICIPATING. 53 ONE-OFF CREATIONS BY 54 OF THE WORLD’S LEADING WATCH BRANDS SET THE PULSE OF THE GLOBAL WATCH COLLECTOR COMMUNITY RACING – TO BENEFITContinue Reading

Automobili Lamborghini Movember

Reading Time: 2 minutesThroughout the month of November, Automobili Lamborghini will officially join as a partner of Movember, the world’s leading men’s health charity, through a fundraising and awareness campaign. Funds raised throughout the month will go towards mental health and suicide prevention, prostate cancer and testicular cancer.Continue Reading

Sarah Hirini

Reading Time: 4 minutesSince becoming one of New Zealand’s first contracted female rugby player in 2013, Sarah Hirini has enjoyed a glittering career that has seen her reach extraordinary heights in both codes of the sport.  A fearless competitor, she has always pushed the boundaries of her sport and will continue to doContinue Reading

EDOX BMW

Reading Time: 3 minutesSwiss watchmaker Edox and BMW M Motorsport announce an extensive partnership. Edox will be the exclusive ‘’Official Timing Partner’’ of BMW M Motorsport. The partnership includes engagements in the BMW Junior Team, the BMW M2 Cup, as well as the GT3 highlight, the 24h race at the Nürburgring. The EdoxContinue Reading

The Turning Point

Reading Time: 3 minutesCoinciding with 90 years of Reverso, Jaeger-LeCoultre has released a new short film, The Turning Point, in collaboration with British actor Nicholas Hoult – a friend of the Maison since 2017. Filmed in Switzerland by French director and cinematographer Théo Gottlieb, it is a quietly beautiful reflection on life’s turning pointsContinue Reading

Jaeger-LeCoultre's Reverso in the words of Amanda Seyfried

Reading Time: 2 minutesA Friend of Jaeger-LeCoultre since 2019, Oscar-nominated actress Amanda Seyfried has clear ideas about what she seeks in a wristwatch. As a quintessentially modern woman who astutely balances multiple roles in her professional and family life, she appreciates ease and versatility above all: “In choosing a watch, I want toContinue Reading