Walter Lange

Reading Time: 8 minutesWalter Lange would have turned 100 years old on 29 July 2024. By reestablishing Lange Uhren GmbH on 7 December 1990, he not only succeeded in reviving his family’s extensive watchmaking tradition after being forced to stop for over 40 years but also paved the way for the resurgence ofContinue Reading

La Leggenda Di Bassano – Trofeo Giannino Marzotto

Reading Time: < 1 minuteEberhard & Co. has renewed its participation as Main Sponsor and Official Timekeeper of “La Leggenda di Bassano – Trofeo Giannino Marzotto”, a regularity race part of the ASI (Italian Historical Automotoclub) circuit dedicated to vintage barchette organised by the Circolo Veneto Automoto d’Epoca (Veneto Vintage Motors Club).Continue Reading

Formula One™ Racing Feature

Reading Time: 3 minutesIWC Schaffhausen is thrilled to announce its partnership with Apple Original Films’ highly anticipated Formula One™ racing feature, directed by Joseph Kosinski, and produced by Jerry Bruckheimer Films, Plan B Entertainment, and seven-time Formula One™ world champion Lewis Hamilton’s Dawn Apollo Films. In the film, IWC will appear as a sponsor ofContinue Reading

The Famous Project

Reading Time: 4 minutesRichard Mille is delighted to announce a new challenge of high performance on the high seas. The brand is getting on board The Famous Project, initiated by world-renowned sailor Alexia Barrier. Beyond the athletic aspect of the challenge, the project is also reaching new heights in seafaring.Continue Reading

Louis Vuitton Core Values Campaign

Reading Time: 3 minutesLouis Vuitton is pleased to reveal a new chapter in its storied Core Values campaigns, captured through the lens of celebrated photographer Annie Leibovitz. The inspirational campaign features tennis’s most revered champions, Roger Federer and Rafael Nadal, as they ascend to the summit of Italy’s Dolomites mountain range. Embodied inContinue Reading

Senna

Reading Time: 4 minutesAs the world marks the 30th anniversary of Ayrton Senna’s passing on May 1, 1994, TAG Heuer stands proud to honor the enduring legacy of one of the greatest Formula 1 drivers of all time. Fondly remembered as “Magic Senna,” “The Extraterrestrial,” or simply “Rain Master,” Senna’s impact transcends generations,Continue Reading