Formula One™ Racing Feature

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Reading Time: 3 minutesIWC Schaffhausen is thrilled to announce its partnership with Apple Original Films’ highly anticipated Formula One™ racing feature, directed by Joseph Kosinski, and produced by Jerry Bruckheimer Films, Plan B Entertainment, and seven-time Formula One™ world champion Lewis Hamilton’s Dawn Apollo Films. In the film, IWC will appear as a sponsor ofContinue Reading

The Famous Project

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Reading Time: 4 minutesRichard Mille is delighted to announce a new challenge of high performance on the high seas. The brand is getting on board The Famous Project, initiated by world-renowned sailor Alexia Barrier. Beyond the athletic aspect of the challenge, the project is also reaching new heights in seafaring.Continue Reading

Louis Vuitton Core Values Campaign

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Reading Time: 3 minutesLouis Vuitton is pleased to reveal a new chapter in its storied Core Values campaigns, captured through the lens of celebrated photographer Annie Leibovitz. The inspirational campaign features tennis’s most revered champions, Roger Federer and Rafael Nadal, as they ascend to the summit of Italy’s Dolomites mountain range. Embodied inContinue Reading

Senna

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Reading Time: 4 minutesAs the world marks the 30th anniversary of Ayrton Senna’s passing on May 1, 1994, TAG Heuer stands proud to honor the enduring legacy of one of the greatest Formula 1 drivers of all time. Fondly remembered as “Magic Senna,” “The Extraterrestrial,” or simply “Rain Master,” Senna’s impact transcends generations,Continue Reading

Richard Mille Cup

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Reading Time: 2 minutesRichard Mille is excited to announce the second edition of the Richard Mille Cup. Following the successful inaugural event last year, the 2024 Cup will run from 2nd to 15th June, with a fleet of around 12 historic yachts racing in stages down the English Channel.Continue Reading

Alexander Bublik

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Reading Time: 3 minutesBianchet, the Swiss luxury watchmaking brand renowned for its ultramodern tourbillon watches, proudly announces the appointment of Alexander Bublik, the rising tennis star, as its newest brand ambassador. This announcement comes on the heels of Bublik’s impressive victory at the Open Sud de France, where he clinched his fourth careerContinue Reading