Reading Time: 2 minutes Geneva. 2002. The prestigious Red Cross Ball is born. The same year as a very special watch brand called De Bethune. What a journey it’s been since then… De Bethune is particularly proud to support the Ball this year by taking part, with characteristic elegance, in the silent auctions organisedContinue Reading

Meccaniche Veloci WB Seven

Reading Time: 3 minutes Meccaniche Veloci boards the cruiser/racer WB Seven, a 44-foot sailing boat built by the Danish X-Yachts boatyard. The crew is made up of 12 people and boasts as its skipper the great Azzurra racing team helmsman Mauro Pelaschier, supported by ship owner Gianclaudio Bassetti. Cesare Cerrito, CEO of the SwissContinue Reading

Maurice Lacroix #TIMECODE

Reading Time: < 1 minute Maurice Lacroix #TIMECODE: #TIMECODE.LONDON has begun! This revolutionary interactive game coincides with the launch of the AIKON Venturer Limited Edition. The concept? It’s a race against time 10 different cities around the world. First stop, London. For 7 days in each city, the #Timecode will appear on a map inContinue Reading

Reading Time: 3 minutes Iron Man Tony Stark is certainly the most charismatic Superhero of the moment. The fictional inventor with his own high-tech laboratory is a genius. He is clever, handsome and rich in short, the ultimate glamour Nerd. So, when he has to save half humanity in Avengers: Endgame, the instruments onContinue Reading

Korean artist Young-Deok Seo at the M.A.D.Gallery

Reading Time: 4 minutes The M.A.D.Gallery introduces the LINK exhibition by Young-Deok Seo, a passionate Korean artist using intriguing sculptures to reveal the complexities of the human character. Through a meticulous and laborious process of welding chain to shape human figures, Young-Deok has created an impressive ensemble of works of art. For him, theContinue Reading

Les Voiles de St Barth Richard Mille

Reading Time: 3 minutes Les Voiles de St Barth Richard Mille: Sorcha was the overall winner in this 10th edition. Pierre Casiraghi, the patron of Les Voiles, served as helmsman aboard Sorcha. The winner’s RM 60-01 Regatta will be sold for charities through the Paris boutique.  1,200 sailors, 63 racing yachts, Les Voiles deContinue Reading

Iwc Adriana Lima

Reading Time: < 1 minute IWC Schaffhausen is pleased to announce a worldwide charity competition to support Laureus Sport for Good. A lucky winner will have the opportunity to attend a boxing class with IWC Brand Ambassador Adriana Lima in Mexico City in mid-May. The winner also receives a sightseeing flight and a two-day stayContinue Reading

Benedict Cumberbatch

Reading Time: 2 minutes British actor and Jaeger-LeCoultre brand ambassador Benedict Cumberbatch recently enjoyed a private watchmaking masterclass at London’s Jaeger-LeCoultre flagship store. Benedict Cumberbatch began by observing one of Jaeger-LeCoultre’s longest-serving watchmakers Richard Phipps-Carter as he dismantled a Jaeger-LeCoultre 925 movement. Phipps-Carter, who originally joined the company 31 years ago, then guided BenedictContinue Reading