Mick Schumacher and Richard Mille

Reading Time: < 1 minuteRichard Mille is delighted to welcome young German driver Mick Schumacher to its family of champions. The worthy bearer of a famous Formula 1 name, Mick is getting ready to earn his stripes in Formula 2 – the final hurdle before F1 – on the Bahrain Circuit on 29th March.Continue Reading

Didier Drogba and Richard Mille

Reading Time: 2 minutes• A man of heart above all else • A football legend • Founder of the Fondation Drogba and vice-president of the association Peace and Sport Didier Drogba the man is much more than an international football star. Off the pitch, Didier is a man of great heart and greatContinue Reading

Reading Time: 2 minutesSchaffhausen, 4 March 2019 – IWC Schaffhausen auctioned a Big Pilot’s Watch Single Piece with a one-of-a-kind engraving. The online auction was organized by Sotheby’s and the special timepiece garnered an outstanding winning bid of USD 60,000. The Swiss luxury watch manufacturer will donate its full proceeds from the auction toContinue Reading

Moser Perpetual Calendar

Reading Time: < 1 minuteThe Pioneer Chronicle is my favourite marketing game in the world of watches. I presented it last year here: The Pioneer Chronicles – watchmaking made humorous. Since the discovery, this is an excellent source of horological fun. Plus a source of interesting facts. For example, the smooth presentation of the Moser’sContinue Reading

Reading Time: < 1 minuteIWC at the 91st Academy Awards: We are very pleased to show you footage of the actor Bradley Cooper, Henry Golding, Paul Rudd and Chris Evans with their IWC Schaffhausen watches from this year’s Oscars in Hollywood, L.A.Continue Reading

Reading Time: < 1 minuteThe Dolby Theatre, in Hollywood, hosted the 91st edition of the Academy Awards, rewarding films that glowed in 2018. This ceremony marks the end of the film Awards Season. Spike Lee, Nicholas Hoult, Barry Jenkins, Yorgos Lanthimos and Richard E. Grant wore JAEGER-LECOULTRE.Continue Reading

IWC SCHAFFHAUSEN AND BRADLEY COOPER TEAM UP FOR CHARITY PROJECT AT THE OSCARS®

Reading Time: 2 minutesSchaffhausen, 21 February 2019 – IWC Schaffhausen and Bradley Cooper are proud to announce a unique charity project. When attending the upcoming Academy Awards® ceremony, the actor and IWC brand ambassador will wear a Big Pilot’s Watch Single Piece with a one-of-a-kind engraving. This watch will then be auctioned by Sotheby’s and IWCContinue Reading