Reading Time: 2 minutesThe success of Geneva Watch Days 2020 has encouraged its founding and associated brands to organise the event again in 2021 with a very similar format: phygital, global, decentralised, self-managed and open to the public. Scheduled on approximately the same dates as last year – from August 30th to SeptemberContinue Reading
Reading Time: 3 minutesA. Lange & Söhne has just opened its first Pop-up Salon in Alhambra Berlin – the former cinema at Kurfürstendamm 68 – across an area measuring 150 square metres on 11 May. The location already served as a broadcasting studio for presenting the novelties during the digital watch fair WatchesContinue Reading
Reading Time: 4 minutesGinza is one of Tokyo’s most prestigious districts known for its luxury boutiques. The reference district in Japan for the finest experiences and the excellence service as it offers the best selection of luxury and cultural activities. Located in the heart of the city, Ginza neighbourhood becomes a true HokoshaContinue Reading
Reading Time: 2 minutesAn exceptional opportunity for general public – watch enthusiasts and novices alike – to immerse themselves in the world of fine watchmaking at the Manufacture Jaeger-LeCoultre. With a large offer of experiences, the Atelier d’Antoine is launching its first Discovery Workshop, which is available for booking on a dedicated onlineContinue Reading
Reading Time: 2 minutesSwiss Haute Horlogerie manufacturer Audemars Piguet is delighted to announce the launch of its very first public and immersive Masterclass entitled Crack History’s Code. This four-and-a-half-hour experience, which combines a guided visit to the Musée Atelier and the Masterclass itself, will send visitors on an exclusive journey to decode HauteContinue Reading
Reading Time: 4 minutesThe Swiss luxury watchmaker TAG Heuer and the German sports car manufacturer Porsche announced their partnership at the beginning of February 2021. With a curated exhibition at Porsche auf Sylt, both companies have set a milestone for this partnership. The focus is on the history of both brands and characteristicsContinue Reading
Reading Time: 4 minutesChosen with patience and talent by the Maison’s heritage department specialists, “Les Collectionneurs” is a curated collection of vintage watches from the 20th century. The collection continues to evolve over time and is offered for sale to brand aficionados at dedicated events organized in Vacheron Constantin boutiques around the world.Continue Reading
Reading Time: 3 minutesIWC Schaffhausen is proud to announce the opening of HAUS. The Swiss luxury brand’s first-ever concept store has been created in partnership with Mercedes-Benz Hong Kong and will deliver a unique customer experience. In addition to a contemporary showroom and retail lounge, HAUS features a bar and restaurant curated byContinue Reading
Reading Time: 3 minutesThe Swiss timepiece manufacturer BOVET 1822 is proud to announce the opening of its boutique in Singapore’s most iconic complex, the Marina Bay Sands.Continue Reading
Reading Time: 5 minutesAudemars Piguet Contemporary is delighted to announce that Hong Kong-based multidisciplinary artist Phoebe Hui has been selected to realise the fifth Audemars Piguet Art Commission, in collaboration with Hong Kong-based independent curator Ying Kwok, who notably curated the Hong Kong Pavilion at the 57th Venice Biennale in 2017. The large-scaleContinue Reading
Reading Time: 6 minutesThe new Vacheron Constantin collection Égérie is born from the encounter and the shared values of the worlds of Haute Horlogerie and Haute Couture. An exclusive pop-up store exhibiting a selection of timepieces from the Maison’s private collection at Ginza boutique wrapped in Egerie atmosphere in Tokyo, highlights this powerful connection andContinue Reading