Reading Time: 3 minutes Maurice Lacroix is named the ‘Official Timekeeper of the FIBA 3×3 World Tour’. Teams of 3 players compete in the fastest team sport in the world. There are no breaks and absolute concentration is essential. Watch the clock and decide whether to pass, shoot or dunk. Precision and timing areContinue Reading
Reading Time: 3 minutes Maurice Lacroix is pleased to announce it is the official sponsor of Red Bull Dance Your Style. This innovative competition attracts dancers from around the globe, keen to show their best moves to an assembled audience. Like modern-day gladiators, their fate is decided with a flick of a card: redContinue Reading
Reading Time: 3 minutes In 1922, Bugatti unveiled the Type 30: the first Bugatti production automobile with an eight-cylinder engine and leading technological advancements. Eight cylinders, a displacement of two litres, 100 PS and speeds up to 145 km/h – the figures of a true sports car for the road of 100 years ago.Continue Reading
Reading Time: 4 minutes Hublot becomes the partner of the Polar Pod expedition, a zero-emission, ecological vessel designed by explorer Jean-Louis Etienne to explore the Southern Ocean which surrounds Antarctica. It is the planet’s main oceanic carbon sink and a gigantic reservoir of marine biodiversity that is still poorly understood. This expedition is aContinue Reading
Reading Time: 2 minutes Taking to the GP Ice Race track and its accompanying 50m-roundel photo circle for the annual GP Ice Race in Zell am See, Austria, a Bugatti Type 51 and a Bugatti Baby II – based on the Type 35 – were the first Bugattis to partake in the historic eventContinue Reading
Reading Time: 3 minutes Daring as ever, Roger Dubuis debuts the Soho Residence, its first-ever lifestyle-driven boutique in the heart of Soho. Found at 134 Wooster Street, the space brings the Swiss Maison’s values of pleasure, freedom and madness to New York City in a display of fiery red ambition and boldness where moreContinue Reading
Reading Time: 3 minutes 10 February 2022 – Gaydon, UK: The Aston Martin Aramco Cognizant Formula One™ Team today proudly unveiled its 2022 FIA Formula One® World Championship contender, a century on from the ultra-luxury marque’s first entry into Grand Prix racing.Continue Reading
Reading Time: 2 minutes Actor Brett Goldstein chose to wear the Girard-Perregaux Free Bridge on the occasion of the 2022 Brit Awards, held on February 8th at the O2 Arena in London.Continue Reading
Reading Time: < 1 minute For the first time since its unveiling at Pebble Beach on August 13, the Lamborghini Countach LPI 800-4 is taking to the road. On this special occasion, the brand-new super sports car was accompanied by two of its most important predecessors: the first Countach LP 400 and the last CountachContinue Reading
Reading Time: 3 minutes Watchmaking brand Purnell is proud to start the new year as the Official Timekeeper for AS Monaco. Watchmaking brand Purnell is proud to start the new year as the Official Timekeeper for AS Monaco. Rise. Risk. Repeat. A philosophy AS Monaco abides by on the field, and one that matches withContinue Reading
Reading Time: 3 minutes Jaeger-LeCoultre is pleased to announce the opening of a new flagship boutique at Shanghai’s (neighborhood) in K11 art mall. The boutique represents a new chapter for La Grande Maison, translating its spirit into a warm and inviting environment that brings the Manufacture to the other side of the world, takingContinue Reading