Roger Dubuis “The Real Race”

Reading Time: 2 minutes Driven by a vision of the world in which excess is the norm, Roger Dubuis is dedicated to an exclusive tribe with which it shares a strong belief in living larger than life. When it comes to reinventing the Haute Horlogerie game, Roger Dubuis aficionados have come to expect theContinue Reading

Aston Martin DB5 Goldfinger

Reading Time: 4 minutes Dubbed ‘the most famous car in the world’ and renowned as being among the most desirable and sought-after classic Aston Martin models, the DB5 has become a byword for timeless style and sports car desirability. Fewer than 900 saloon examples were built by the brand between 1963 and 1965, withContinue Reading

Tom Brady wears IWC

Reading Time: < 1 minute IWC brand ambassador and quarterback legend Tom Brady wore two IWC Schaffhausen watches during the “The Match: Champions for Charity” tournament at the Medalist Golf Club in Florida. Continue Reading

BMW ALPINA XB7

Reading Time: 9 minutes Makes every journey a first class adventure and delivers a genuine ALPINA driving experience. The first-ever BMW ALPINA XB7 combines the benefits of a spacious and luxurious Sports Activity Vehicle with superior driving dynamics, unrivalled agility, and a powerful, state-of-the-art ultra-high performance drivetrain.Continue Reading

Naissance d’une montre 2 - Chapter 2

Reading Time: 2 minutes Naissance d’une montre 2 – Chapter 2: To make the Naissance d’une montre 2 project as authentic as possible, Dominique Buser and Cyrano Devanthey, assisted by David Friedli, had to build a watch under the watchful eye of a committee.  This committee was not a band of savvy marketing executives,Continue Reading