Tom Brady wears IWC

Reading Time: < 1 minuteIWC brand ambassador and quarterback legend Tom Brady wore two IWC Schaffhausen watches during the “The Match: Champions for Charity” tournament at the Medalist Golf Club in Florida. Continue Reading

BMW ALPINA XB7

Reading Time: 9 minutesMakes every journey a first class adventure and delivers a genuine ALPINA driving experience. The first-ever BMW ALPINA XB7 combines the benefits of a spacious and luxurious Sports Activity Vehicle with superior driving dynamics, unrivalled agility, and a powerful, state-of-the-art ultra-high performance drivetrain.Continue Reading

Naissance d’une montre 2 - Chapter 2

Reading Time: 2 minutesNaissance d’une montre 2 – Chapter 2: To make the Naissance d’une montre 2 project as authentic as possible, Dominique Buser and Cyrano Devanthey, assisted by David Friedli, had to build a watch under the watchful eye of a committee.  This committee was not a band of savvy marketing executives,Continue Reading

Lamborghini Huracán EVO Rear-Wheel Drive Spyder

Reading Time: 5 minutesAutomobili Lamborghini reveals the new Huracán EVO Rear-Wheel Drive Spyder virtually, using for the first time Augmented Reality (AR) on its official website lamborghini.com. The new V10 model provides drivers with an open-air celebration of lightweight engineering, with rear-wheel drive and a specially tuned Performance Traction Control System (P-TCS). Roof upContinue Reading

Breitling Boutique Frankfurt

Reading Time: < 1 minuteBreitling is showing its new urban loft boutique concept for the first time in Germany, which is already an integral part of the international flagship boutiques. In the Breitling Boutique, which has existed for five years in an exclusive location in downtown Frankfurt, customers, collectors and watch enthusiasts can discoverContinue Reading

Rolls-Royce Dawn Aero Cowling

Reading Time: 3 minutesThe Rolls-Royce Dawn was created to deliver the world’s most social, seductive open-top motoring experience for four people. In doing so, it attracted a new type of client to the marque – successful, young and dynamic men and women drawn to Dawn’s contemporary aesthetic and compelled by its owner/driver appeal.Continue Reading