Breitling introduces the Premier Bentley Centenary Limited Edition

Reading Time: 6 minutes Breitling and Britain’s Bentley Motors enjoy the longest-ever partnership between a watch brand and an automobile manufacturer. In fact, it dates back to 2003, when Bentley, the world’s most admired luxury car brand, launched the very first Continental GT. Every detail in this unrivalled grand tourer reflected Bentley’s ongoing commitmentContinue Reading

Reading Time: 2 minutes Schaffhausen, 4 March 2019 – IWC Schaffhausen auctioned a Big Pilot’s Watch Single Piece with a one-of-a-kind engraving. The online auction was organized by Sotheby’s and the special timepiece garnered an outstanding winning bid of USD 60,000. The Swiss luxury watch manufacturer will donate its full proceeds from the auction toContinue Reading

Moser Perpetual Calendar

Reading Time: < 1 minute The Pioneer Chronicle is my favourite marketing game in the world of watches. I presented it last year here: The Pioneer Chronicles – watchmaking made humorous. Since the discovery, this is an excellent source of horological fun. Plus a source of interesting facts. For example, the smooth presentation of the Moser’sContinue Reading

ZENITH Mr Julien Tornare, Mr Yang Shuo Mr. Jose Maria López Inchaurbe

Reading Time: 5 minutes Marking the jubilee of the one of the most luxurious and trendy cigar in the Habanos collection, Zenith introduces a precious new Pilot Type 20 Chronograph Trinidad Edition trilogy at Cuba’s 21st Habanos Festival. The latter is the most prestigious event dedicated to Premium Cigars and will be held fromContinue Reading

Reading Time: 2 minutes Edox, the Swiss watch brand, has entered into a long-term agreement to become the Official Timing Partner of the FIA World Rallycross Championship, presented by Monster Energy. The partnership with the FIA World Rallycross Championship extends Edox’s long history of involvement with motorsport.Continue Reading

Reading Time: < 1 minute IWC at the 91st Academy Awards: We are very pleased to show you footage of the actor Bradley Cooper, Henry Golding, Paul Rudd and Chris Evans with their IWC Schaffhausen watches from this year’s Oscars in Hollywood, L.A.Continue Reading

Reading Time: < 1 minute The Dolby Theatre, in Hollywood, hosted the 91st edition of the Academy Awards, rewarding films that glowed in 2018. This ceremony marks the end of the film Awards Season. Spike Lee, Nicholas Hoult, Barry Jenkins, Yorgos Lanthimos and Richard E. Grant wore JAEGER-LECOULTRE.Continue Reading