Mick Schumacher and Richard Mille

Reading Time: < 1 minute Richard Mille is delighted to welcome young German driver Mick Schumacher to its family of champions. The worthy bearer of a famous Formula 1 name, Mick is getting ready to earn his stripes in Formula 2 – the final hurdle before F1 – on the Bahrain Circuit on 29th March.Continue Reading

Didier Drogba and Richard Mille

Reading Time: 2 minutes • A man of heart above all else • A football legend • Founder of the Fondation Drogba and vice-president of the association Peace and Sport Didier Drogba the man is much more than an international football star. Off the pitch, Didier is a man of great heart and greatContinue Reading

Aston Martin DBS Superleggera TAG Heuer Edition

Reading Time: 4 minutes 50 examples of special edition DBS Superleggera produced to celebrate Aston Martin’s partnership with TAG Heuer Special edition TAG Heuer Carrera created to provide collectors timepiece to each owner Each of the 50 cars inspected personally by Aston Martin Lagonda President and Group CEO, Andy Palmer, before leaving the factoryContinue Reading

Breitling introduces the Premier Bentley Centenary Limited Edition

Reading Time: 6 minutes Breitling and Britain’s Bentley Motors enjoy the longest-ever partnership between a watch brand and an automobile manufacturer. In fact, it dates back to 2003, when Bentley, the world’s most admired luxury car brand, launched the very first Continental GT. Every detail in this unrivalled grand tourer reflected Bentley’s ongoing commitmentContinue Reading

Reading Time: 2 minutes Schaffhausen, 4 March 2019 – IWC Schaffhausen auctioned a Big Pilot’s Watch Single Piece with a one-of-a-kind engraving. The online auction was organized by Sotheby’s and the special timepiece garnered an outstanding winning bid of USD 60,000. The Swiss luxury watch manufacturer will donate its full proceeds from the auction toContinue Reading

Moser Perpetual Calendar

Reading Time: < 1 minute The Pioneer Chronicle is my favourite marketing game in the world of watches. I presented it last year here: The Pioneer Chronicles – watchmaking made humorous. Since the discovery, this is an excellent source of horological fun. Plus a source of interesting facts. For example, the smooth presentation of the Moser’sContinue Reading