Roger Dubuis Mad but Swiss

Reading Time: 2 minutesFired by its intrepid spirit, the unleashed creativity etched into every fibre of its being, and an unshakable desire to live larger than life, Roger Dubuis is a serial innovator equally driven by a determination to leave no stone unturned in pursuing exciting new technical and aesthetic horizons. As aContinue Reading

In May 2018, A. Lange & Söhne had the 1815 “Homage to Walter Lange” in steel, which is a one-of-a-kind piece, auctioned off for the benefit of the aid organisation Children Action. In Geneva, Wilhelm Schmid spoke with Professor André Kaelin about the foundation’s work.

Reading Time: 3 minutesIn May 2018, A. Lange & Söhne had the 1815 “Homage to Walter Lange” in steel, which is a one-of-a-kind piece, auctioned off for the benefit of the aid organisation Children Action. In Geneva, Wilhelm Schmid spoke with Professor André Kaelin about the foundation’s work.Continue Reading

A. Lange & Söhne x Concorso d‘Eleganza

Reading Time: 11 minutesA. Lange & Söhne x Concorso d‘Eleganza: from 24 to 26 May 2019, A. Lange & Söhne will once again sponsor the Concorso d’Eleganza Villa d’Este, which has taken place at the Grand Hotel Villa d’Este in Como, Italy since 1929. For the eighth time, a one-off LANGE 1 TIMEContinue Reading

TAG Heuer Monaco 1969–1979 Limited Edition

Reading Time: 6 minutesTAG Heuer kicked off the 50th-anniversary celebrations for the Monaco timepiece at the Monaco Formula 1 Grand Prix, the legendary event that gave the watch its name in 1969.  TAG Heuer unveiled the first of five new collector’s timepieces inspired by the original Monaco: – TAG Heuer Monaco 1969-1979 LimitedContinue Reading

Adriana Lima, IWC ambassador and the kids from Laures Program

Reading Time: 2 minutesMexico City/Schaffhausen, 16 May 2019 – Brazilian supermodel Adriana Lima took part in a boxing session with children in Mexico City. The IWC brand ambassador’s sparring partners are participating in a program called “Campeones de la Paz” (‘Peace Champions’). Organized by the association TRASO and supported by Laureus Sport forContinue Reading

Reading Time: 2 minutesGeneva. 2002. The prestigious Red Cross Ball is born. The same year as a very special watch brand called De Bethune. What a journey it’s been since then… De Bethune is particularly proud to support the Ball this year by taking part, with characteristic elegance, in the silent auctions organisedContinue Reading

Meccaniche Veloci WB Seven

Reading Time: 3 minutesMeccaniche Veloci boards the cruiser/racer WB Seven, a 44-foot sailing boat built by the Danish X-Yachts boatyard. The crew is made up of 12 people and boasts as its skipper the great Azzurra racing team helmsman Mauro Pelaschier, supported by ship owner Gianclaudio Bassetti. Cesare Cerrito, CEO of the SwissContinue Reading

Maurice Lacroix #TIMECODE

Reading Time: < 1 minuteMaurice Lacroix #TIMECODE: #TIMECODE.LONDON has begun! This revolutionary interactive game coincides with the launch of the AIKON Venturer Limited Edition. The concept? It’s a race against time 10 different cities around the world. First stop, London. For 7 days in each city, the #Timecode will appear on a map inContinue Reading

Reading Time: 3 minutesIron Man Tony Stark is certainly the most charismatic Superhero of the moment. The fictional inventor with his own high-tech laboratory is a genius. He is clever, handsome and rich in short, the ultimate glamour Nerd. So, when he has to save half humanity in Avengers: Endgame, the instruments onContinue Reading

Korean artist Young-Deok Seo at the M.A.D.Gallery

Reading Time: 4 minutesThe M.A.D.Gallery introduces the LINK exhibition by Young-Deok Seo, a passionate Korean artist using intriguing sculptures to reveal the complexities of the human character. Through a meticulous and laborious process of welding chain to shape human figures, Young-Deok has created an impressive ensemble of works of art. For him, theContinue Reading