Louis Erard Excellence Guilloché Main II

Reading Time: 3 minutes Louis Erard continues to reinvent traditional métiers d’art with this second hand guilloché dial. It is exactly the same technique that Breguet popularised in the 18th century, but Louis Erard hasn’t stopped at this classic framework, opening up a new territory for expression: exclusive, innovative and contemporary – Louis ErardContinue Reading

URWERK UR-100V Time and Culture I

Reading Time: 3 minutes Writing time, transcribing the intangible, giving substance to the passing hours. For thousands of years, this has been one of the “impossible missions” assigned to the masters of time. From the pyramids of the City of Ur to the gnomons from China and lunar calendars engraved in rock, they haveContinue Reading

Auguste Reymond Origin Unitas Lunar

Reading Time: 2 minutes The Auguste Reymond ORIGIN UNITAS LUNAR unveils captivating decoration on its emblematic movement… a lunar texture visible on both the face and the back of the watch.Continue Reading

The M.A.D.Edition / M.A.D.1 RED watch

Reading Time: 4 minutes Last year, MB&F created hysteria with a very affordable machine created under the umbrella of M.A.D Gallery. It was the M.A.D. Edition, in blue. Now, the independent is throwing on the table a new piece, in red, destined to the masses – M.A.D.1 RED watch. It is time for aContinue Reading

H. Moser & Cie. Endeavour Centre Seconds Concept Lime Green

Reading Time: 3 minutes With its signature focus on traditional skills and expertise, H. Moser & Cie. is revisiting its fumé dials to pay tribute to the art of enamelling, imbuing this age-old technique with a modern sensibility. This has given rise to an intense new colourway, with a fresh vibrancy and an originalContinue Reading

Maurice Lacroix AIKON #tide

Reading Time: 3 minutes Prepare to be dazzled! Maurice Lacroix unveils the brightest, funkiest range of watches, offered in an array of eye-popping colours. The AIKON #tide is made to be noticed. And, best of all, the AIKON #tide is helping to make the oceans a little bit cleaner, thanks to revolutionary technology thatContinue Reading

Alpina Startimer

Reading Time: 7 minutes For 2022, Alpina is giving its Startimer collection, designed for aviation enthusiasts, a complete overhaul, taking it back to its origins with a new design inspired by the pilot watches created by the brand at the beginning of the last century. A new case, new bezel, new hands and aContinue Reading

PURNELL x READYMADE – ESCAPE II Ultra Limited Release

Reading Time: 2 minutes Designed in collaboration with READYMADE, Purnell unveils three exclusive models limited to five timepieces each. Reworking vintage U.S. army gear into a high-fashion watch the PURNELL x READYMADE – ESCAPE II presents: A World’s first Bicolor Spherion Tourbillons Combination: Neon Orange & Green  A Sapphire Dial with a 47 differentContinue Reading

Frédérique Constant Classics Worldtimer Manufacture

Reading Time: 6 minutes Presented in 2012, the Classics Worldtimer Manufacture imposed itself in record-breaking time as one of Frédérique Constant most sold timepieces, widely acclaimed by the watchmaking community. A success which shows no sign of abating, today celebrating its 10th anniversary with two very exclusive limited editions: the first in 18-carat pinkContinue Reading