Byrne Star 38mm

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Reading Time: 6 minutesMarch 24th, 2025 – Three calibers in just three years. Since its foundation in 2022, Byrne Watch has developed one caliber per year, a remarkable feat that results today in the unveiling of its third movement, demonstrating the brand’s unwavering commitment to excellence in watchmaking. Celebrating its 3-year journey atContinue Reading

Arnold & Son Constant Force Tourbillon 11 Yellow Gold Edition

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Reading Time: 7 minutesThe 41.5 mm diameter Constant Force Tourbillon 11 watch in 18-carat yellow gold, released by Arnold & Son as a limited edition of 11, is driven by a hand-wound mechanical movement. Equipped with two barrels to give a 100-hour power reserve, this timepiece was entirely developed and built at the manufactureContinue Reading

De Bethune DB Kind of Two GMT

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Reading Time: 5 minutesIntroducing the DB Kind of Two GMT Season 3, a stunning collaboration between De Bethune and renowned artist Swizz Beatz. This limited edition timepiece, restricted to just 10 exclusive pieces, embodies an exquisite fusion of horological excellence and creative artistry. The DB Kind of Two GMT seamlessly merges technical masteryContinue Reading

Richard Mille RM 43-01 Tourbillon Split-Seconds Chronograph Ferrari

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Reading Time: 4 minutesIntroducing the RM 43-01 Tourbillon Split-Seconds Chronograph Ferrari, a testament to the convergence of unparalleled innovation and timeless elegance. Crafted through the dynamic partnership between Richard Mille and Ferrari, this limited edition masterpiece, available in microblasted titanium and Carbon TPT®, encapsulates the spirit of performance and precision. Each element ofContinue Reading

Louis Vuitton x Kari Voutilainen LVKV-02 GMR 6

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Reading Time: 8 minutesLouis Vuitton is delighted to announce the second creation in its ongoing journey of collaborations with renowned independent watchmakers – a spectacular, travel-inspired piece designed and made in partnership with Master Watchmaker Kari Voutilainen, the Louis Vuitton x Kari Voutilainen LVKV-02 GMR 6.Continue Reading

Ressence TYPE 7

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Reading Time: 6 minutesMeet the Ressence TYPE 7, a masterfully crafted tool watch that redefines timekeeping for the modern adventurer, blending unparalleled legibility and innovative engineering in a sleek titanium design.Continue Reading

Jacob & Co. The World Is Yours Dual Time Zone Tourbillon

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Reading Time: 4 minutesThe first evolution of The World Is Yours Dual Time Zone adds a layer of horological excitement to a highly emotional timepiece. The curved dial of Jacob & Co. The World Is Yours collection welcomes a tourbillon as its pinnacle – Jacob & Co. The World Is Yours Dual TimeContinue Reading

URWERK UR-101 T-Rex

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Reading Time: 4 minutesQuake and quiver! The latest addition to the T-Rex lineage is making a big entrance. Bronze carapace, raw presence, primal contact. Not content to be seen, this new arrival demands to be touched. A specially resurrected UR-101 has undergone the transmutation into a boosted creation covered with textured skin, scalyContinue Reading

TAOS Savile Row, Dentelle & Sequins

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Reading Time: 9 minutesTAOS pushes exclusivity and creativity to their ultimate limits. Since its inception, the brand has established itself within the realm of the extraordinary – an ambition fully embraced, driven by an unwavering commitment to savoir-faire. Each TAOS timepiece is unique, developed by passionate Geneva-based watchmaker Olivier Gaud and crafted byContinue Reading

M.A.D EDITIONS - THE STORY UNTIL NOW The story of the M.A.D.Editions began as a spontaneous one. In June 2021, MB&F founder Maximilian Büsser shared a watch with his community of suppliers and collectors on email, with the attachment detailing a handful of images of a watch. There was no launch, no announcement, no press rallying. But what followed saw an unprecedented momentum beyond the select email recipients to see this watch, the first edition of the M.A.D.1, be brought further to life to the public. To this day, and in the spirit of fairness, accessibility to all M.A.D.Editions are sanctioned by audience: to the ‘Friends’ (suppliers) of the brand who have supported Maximilian Büsser’s endeavours since 2005, involved in the creation of timepieces, and the ‘Tribe,’ for those in ownership of MB&F’s Horological and Legacy Machines, granted permanent access to future M.A.D.Editions, acknowledging its adopters both old and new. But the M.A.D.1 Blue, the “Friend and Tribe Edition” garnered traction beyond any expectation. Due to popular demand, less than a year later, in March 2022, the M.A.D.1 RED became the first M.A.D.1 available to the public, modified with unique features including a slimmer bezel and round winding crown. With a production of 1,500 pieces, the raffle strategy was inaugurated for supporters to enter, with the opportunity to win the rights to purchase a watch. With a staggering 19,000 entrants, winners were selected at random and watches were delivered that year, in keeping with Büsser’s goal to reduce wait times and the process from purchase, to wearing on the wrist. As the final distribution of M.A.D.1 REDs made their way to new owners, Büsser and the MB&F team were awarded the Challenge Prize at the esteemed Grand Prix d’Horlogerie de Genève (GPHG), for the best watch under 3500 CHF that year. With no sign of waning appetite, MB&F manufactured a second batch of 1,500 M.A.D.1 REDs in February 2023, via the same raffle process, which saw an increase in entrants up to 22,000. Putting a precedent on affordability and to support the desire amongst fans to own a M.A.D.1, the team later produced a further 1,500 models in September 2023, the M.A.D.1 GREEN, this time in another accented colourway. The M.A.D.Editions continue to speak to Büsser’s watchmaking lens: playful, thought-provoking timepieces that question the boundless limits of horology as a form of art. Paying tribute to this, Büsser welcomed the first collaborator to the series in March 2024, with the inimitable French artist and designer, Jean-Charles de Castelbajac, regarded for his playful fusions of colour, in a limited edition run of 999 pieces. From the early ideation many years ago, to the first execution in 2021, through to the launch of the slimmer, reconfigured M.A.D.1S powered by the Swiss made LaJoux-Perret calibre, M.A.D Editions continues to welcome enthusiasts along a journey in celebrating the M.A.D.ness.

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Reading Time: 7 minutesIf the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. Born from the mind of Eric Giroud – designer, rebel, and longtime MB&F Friend – this timepiece is a love letter to the wild, electrifying spirit of 1990s club culture; it’s the second act in a saga thatContinue Reading

Krayon Anyday

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Reading Time: 5 minutesKrayon, renowned for its exceptional complications – all of which are developed around a central theme: our intimate connection with natural cycles, sunrise and sunset, and the perception of personal time – has consistently focused on enhancing our personal relationship with the moment.Today, Krayon unveils Anyday, a timepiece that continuesContinue Reading