Jacob & Co. The World Is Yours Dual Time Zone Tourbillon

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Reading Time: 4 minutesThe first evolution of The World Is Yours Dual Time Zone adds a layer of horological excitement to a highly emotional timepiece. The curved dial of Jacob & Co. The World Is Yours collection welcomes a tourbillon as its pinnacle – Jacob & Co. The World Is Yours Dual TimeContinue Reading

URWERK UR-101 T-Rex

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Reading Time: 4 minutesQuake and quiver! The latest addition to the T-Rex lineage is making a big entrance. Bronze carapace, raw presence, primal contact. Not content to be seen, this new arrival demands to be touched. A specially resurrected UR-101 has undergone the transmutation into a boosted creation covered with textured skin, scalyContinue Reading

TAOS Savile Row, Dentelle & Sequins

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Reading Time: 9 minutesTAOS pushes exclusivity and creativity to their ultimate limits. Since its inception, the brand has established itself within the realm of the extraordinary – an ambition fully embraced, driven by an unwavering commitment to savoir-faire. Each TAOS timepiece is unique, developed by passionate Geneva-based watchmaker Olivier Gaud and crafted byContinue Reading

M.A.D EDITIONS - THE STORY UNTIL NOW The story of the M.A.D.Editions began as a spontaneous one. In June 2021, MB&F founder Maximilian Büsser shared a watch with his community of suppliers and collectors on email, with the attachment detailing a handful of images of a watch. There was no launch, no announcement, no press rallying. But what followed saw an unprecedented momentum beyond the select email recipients to see this watch, the first edition of the M.A.D.1, be brought further to life to the public. To this day, and in the spirit of fairness, accessibility to all M.A.D.Editions are sanctioned by audience: to the ‘Friends’ (suppliers) of the brand who have supported Maximilian Büsser’s endeavours since 2005, involved in the creation of timepieces, and the ‘Tribe,’ for those in ownership of MB&F’s Horological and Legacy Machines, granted permanent access to future M.A.D.Editions, acknowledging its adopters both old and new. But the M.A.D.1 Blue, the “Friend and Tribe Edition” garnered traction beyond any expectation. Due to popular demand, less than a year later, in March 2022, the M.A.D.1 RED became the first M.A.D.1 available to the public, modified with unique features including a slimmer bezel and round winding crown. With a production of 1,500 pieces, the raffle strategy was inaugurated for supporters to enter, with the opportunity to win the rights to purchase a watch. With a staggering 19,000 entrants, winners were selected at random and watches were delivered that year, in keeping with Büsser’s goal to reduce wait times and the process from purchase, to wearing on the wrist. As the final distribution of M.A.D.1 REDs made their way to new owners, Büsser and the MB&F team were awarded the Challenge Prize at the esteemed Grand Prix d’Horlogerie de Genève (GPHG), for the best watch under 3500 CHF that year. With no sign of waning appetite, MB&F manufactured a second batch of 1,500 M.A.D.1 REDs in February 2023, via the same raffle process, which saw an increase in entrants up to 22,000. Putting a precedent on affordability and to support the desire amongst fans to own a M.A.D.1, the team later produced a further 1,500 models in September 2023, the M.A.D.1 GREEN, this time in another accented colourway. The M.A.D.Editions continue to speak to Büsser’s watchmaking lens: playful, thought-provoking timepieces that question the boundless limits of horology as a form of art. Paying tribute to this, Büsser welcomed the first collaborator to the series in March 2024, with the inimitable French artist and designer, Jean-Charles de Castelbajac, regarded for his playful fusions of colour, in a limited edition run of 999 pieces. From the early ideation many years ago, to the first execution in 2021, through to the launch of the slimmer, reconfigured M.A.D.1S powered by the Swiss made LaJoux-Perret calibre, M.A.D Editions continues to welcome enthusiasts along a journey in celebrating the M.A.D.ness.

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Reading Time: 7 minutesIf the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. Born from the mind of Eric Giroud – designer, rebel, and longtime MB&F Friend – this timepiece is a love letter to the wild, electrifying spirit of 1990s club culture; it’s the second act in a saga thatContinue Reading

Krayon Anyday

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Reading Time: 5 minutesKrayon, renowned for its exceptional complications – all of which are developed around a central theme: our intimate connection with natural cycles, sunrise and sunset, and the perception of personal time – has consistently focused on enhancing our personal relationship with the moment.Today, Krayon unveils Anyday, a timepiece that continuesContinue Reading

H. Moser & Cie. Streamliner Cylindrical Tourbillon Skeleton Alpine Unique Piece

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Reading Time: 5 minutesH. Moser & Cie. has crafted the Streamliner Cylindrical Tourbillon Skeleton Alpine Unique Piece, which will be auctioned to benefit the private non-profit foundation AQUA PEARLS, established by BWT (Best Water Technology) and its CEO Andreas Weissenbacher in 2016, supporting its mission to provide access to clean drinking water worldwide.Continue Reading

BREVA Segreto di Lario

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Reading Time: 12 minutesInspired by the Breva, the iconic breeze of Lake Como, a new wind is rising for the young independent Swiss maison. Founded in 2010, BREVA GENEVE gained recognition among connoisseurs for its original displays serving practical functions, including a barometer capable of forecasting the weather.Under the leadership of Julien Haenny,Continue Reading

Parmigiani Fleurier Tonda PF 36MM Automatic Stone Blue

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Reading Time: 3 minutesThe Parmigiani Fleurier Tonda PF 36MM Automatic Stone Blue represents a synthesis of traditional craftsmanship and modern design sensibilities. Launched as part of the Tonda PF collection in 2021, this timepiece embodies a refined approach to luxury watchmaking, characterized by its understated yet sophisticated aesthetic. This review will delve intoContinue Reading

MING 21.01 ‘Project 21’

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Reading Time: 6 minutesThe MING 21.01 ‘Project 21’ represents an exercise in horological micro-engineering, manifested through a collaborative approach involving various specialists. This piece explores the convergence of vintage movement architecture with contemporary material science and fabrication techniques, resulting in a timekeeping instrument that warrants a detailed technical examination. The design brief, originatingContinue Reading

Audemars Piguet Perpetual Calendar

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Reading Time: 13 minutesIn celebration of its 150th anniversary, Audemars Piguet introduces the Calibre 7138, a selfwinding perpetual calendar movement. This innovative mechanism features an “all-in-one” crown for user-friendly adjustments and promises enhanced legibility. The launch includes three models, each exemplifying a blend of tradition and modern design, available in limited editions.Continue Reading