Citizen Promaster

CITIZEN launches “Save the BEYOND” Campaign Marking the 30th Anniversary of PROMASTER Win an expedition to the South Pole in the “POST YOUR PROMASTER” competition starting on Earth Day

Reading Time: 4 minutes

CITIZEN is proudly implementing its global campaign, “Save the BEYOND”, in conjunction with the History media brand managed by A+E Networks Japan G.K, to celebrate the 30th anniversary of its CITIZEN PROMASTER professional sports watch brand. The campaign shines a light on the destruction of our environment and shares the stories of unsung heroes who are taking action to save our natural heritage. The “POST YOUR PROMASTER” competition will begin on Earth Day (April 22), giving PROMASTER fans a chance to win an incredible expedition to the South Pole.


From the CITIZEN PROMASTER / History Channel Save the BEYOND campaign website
From the CITIZEN PROMASTER / History Channel – Save the BEYOND campaign website


Polar Adventurer Eric Larsen
Polar Adventurer Eric Larsen


Save the BEYOND – PROMASTER 30th Anniversary Campaign

Breathtaking landscapes. Unfathomable mysteries. Nature thrills our hearts and calls us to adventure. Earth is a precious miracle, billions of years in the making. Now the natural world is under threat. Wild and beautiful places are disappearing fast.

Here meet the behind-the-scenes heroes passionate about protecting the planet and securing a sustainable future.
What drives them to “save the beyond”?
PROMASTER has been the professional sports watch for adventurers and explorers around the world since 1989. We are using 2019, our 30th-anniversary year, as an opportunity to reflect on how we can support this community in the years ahead.


Campaign Details

1: POST YOUR PROMASTER competition – post a photo of your PROMASTER for the chance to win an expedition to the South Pole with Eric Larsen!

Competition Dates: Monday, 22 April 2019 – Saturday, 31 August 2019
Use the entry button on the Save the BEYOND campaign website to post a photo of your PROMASTER on Instagram together with the campaign hashtag. Four winners of the grand prize – an expedition to the South Pole with polar adventurer Eric Larsen – will be selected randomly from among contest entrants. Prize winners will travel to the South Pole with one of the unsung heroes featured in our campaign to witness the ever-changing face of nature for themselves.

2: SHARE THE STORY – Share the stories of the unsung heroes featured in our campaign to win a PROMASTER watch!

Competition Dates: Entries open until Tuesday, 31 December 2019
Use the entry button on the Save the BEYOND campaign website to share our stories on Facebook or Twitter. Every month, one lucky entrant will be randomly selected to win a PROMASTER watch.

3: Through the Save the BEYOND Campaign, PROMASTER is supporting marine conservationists through organisations like Conservation International.


PROMASTER 30th Anniversary Limited-Edition Models

PROMASTER 30th anniversary limited-edition models will be released successively, starting in June 2019.

PROMASTER 30th anniversary limited edition model

Limited quantity: 1,989 units worldwide

Launch date: Autumn 2019 (projected)
USD 2,500 + Tax



PROMASTER 30th anniversary limited edition model

Limited quantity: 1,989 units worldwide

Launch date: August 2019 (projected)
USD 975.00 + Tax


Eco-Drive AQUALAND 200m
PROMASTER 30th anniversary limited edition model

Limited quantity: 6,000 units worldwide

Launch date: June, 2019 (projected)
USD 775.00 + Tax


  • *1 Eco-Drive Satellite Wave GPS watch: Eco-Drive is Citizen’s proprietary technology that powers watches using any natural or artificial light source, eliminating the need to replace batteries. Certified as an Eco Mark product for the first time in the watch industry. The Eco-Drive Satellite Wave GPS watch receives location and time signals from GPS satellites orbiting 20,000 kilometers above the earth, automatically adjusting the time and calendar to provide ultra-precise timekeeping all over the globe.



Under the key message of “GO BEYOND,” CITIZEN PROMASTER offers three core values: “functionality,” “durability” and “safety.” Since its debut in 1989, PROMASTER has been a go-to favorite among professionals and serious sports enthusiastic owing to its renowned durability under the most extreme conditions and outstanding functionality.



HISTORY® is a company of a global media company, A+E networks. It is the leading destination for trusted, premium, scripted and unscripted series and specials that connects consumers with history within informative, immersive and entertaining content across all platforms. HISTORY is available in more than 400 million audiences in over 230 territories. In Japan, History brand has expanded from pay TV to digital video on-demand services. HISTORY® engages audiences with inspiring stories of human achievement.


About Conservation International

Conservation International uses science, policy and partnerships to protect the nature that people rely on for food, fresh water and livelihoods. Founded in 1987, Conservation International works in more than 30 countries on six continents to ensure a healthy, prosperous planet that supports us all.



CITIZEN WATCH is a true manufacture d’horlogerie with a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The company operates in more than 130 countries around the world. Since its founding in 1918, CITIZEN has held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology and state-of-the-art satellite-synchronised timekeeping.

  • * Eco-Drive is registered trademarks or trademarks of Citizen Watch Co., Ltd.
  • * INSTAGRAM is a registered trademark of INSTAGRAM, LLC in the U.S. and other countries.
  • * FACEBOOK is a registered trademark of FACEBOOK, INC.
  • * TWITTER is a registered trademark of TWITTER, INC. and its related companies.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.