Ever since the launch of the first Fifty Fathoms in 1953, Blancpain has been consistently associated with the sea. Twelve years ago, to share its passion for diving, exploration and the beauty of the world’s oceans, the Manufacture launched the Edition Fifty Fathoms project, a collection of annual publications dedicated to the most stunning underwater photographs.
Blancpain is convinced that public awareness is vital to achieve its goals of preserving and protecting the world’s oceans. In continuation of the important role played by the Fifty Fathoms watch in the history of diving, the Manufacture collaborates with Editor Dietmar W. Fuchs, and invites renowned photographers to share the wonders of the underwater world. The result, Edition Fifty Fathoms, is an annual limited-edition publication launched in 2008 which presents four underwater photography portfolios. Fifty photographers have published their work, starting with the patriarch of underwater photography, Ernest H. Brooks II, who notably uses light and shadow to display his passion and creativity.
The Edition Fifty Fathoms concept
Edition Fifty Fathoms has been methodically designed to pay tribute to the first modern diving watch, the iconic Fifty Fathoms. Each book consists of 50 double-page spreads, each measuring one fathom around its perimeter when open, hence a total of 50 fathoms, and comprises a selection of 50 underwater photographs. The number 12 also has its own significance in the conception of the publication. It is the magic number in watchmaking, as a watch depicts 12 hours on its dial. In addition, 12 is the number of letters in the name Fifty Fathoms. The collection of Edition Fifty Fathoms books will be completed this year, 12 years after its launch.
“Edition Fifty Fathoms epitomizes Blancpain’s genuine passion for the ocean and illustrates our commitment initiated with the creation of the first modern diving watch almost 70 years ago.”
Marc A. Hayek, President & CEO of Blancpain
Ernest H. Brooks II
Maurine Shimlock & Burt Jones
Marc A. Hayek
Becky Kagan Schott
Dietmar W. Fuchs
Jorge Cervera Hauser