Swiss watchmaker Edox and BMW M Motorsport announce an extensive partnership. Edox will be the exclusive ‘’Official Timing Partner’’ of BMW M Motorsport. The partnership includes engagements in the BMW Junior Team, the BMW M2 Cup, as well as the GT3 highlight, the 24h race at the Nürburgring. The Edox Swiss Watches logo will be present on various BMW M Motorsport racing cars in the future. Edox has been involved in motorsport for many years. The Swiss watch manufacturer has been the official timekeeper of the FIA World Rally Championship (WRC), the Dakar Rally, the FIA World Rally Cross Championship and for the former Formula 1 team Sauber.
In 2008, Edox presented the Edox Chronorally, a revolutionary chronograph with new, sophisticated technical functions originally developed for rally drivers. For example, this watch was able to measure up to twelve different lap times in analogue and accumulate them electromechanically. The characteristic watch with the oversized start and stop pusher quickly became a public favourite and is still a highlight of the Edox collection today. BMW drivers will wear Edox Chronorally chronographs in titanium, steel and carbon in connection with this partnership. Edox Chronorally watches are assembled by hand in Les Genevez, Switzerland.
Alexandre Strambini, Chief Executive Officer Edox Swiss Watches, says: ”
Edox has a passion for motorsport in all its facets. This is evidenced by our long-term commitment to the international motorsport stage. We are delighted to extend this commitment to include our partnership with BMW Motorsport. The partnership with BMW will inspire us to further deepen the exciting relationship between watch and car in terms of both product technology and aesthetics. Edox, as well as BMW, are international brands and thus our partnership should also be perceived globally.”
Thomas Felbermair Vice President Sales and Marketing BMW M GmbH says:
“All of us at BMW Motorsport are very happy to be with Edox and going forward in the future with the Junior Team, BMW M2 Cup as well as for the 24-hour race at the Nürburgring. Edox Swiss Watches is a brand with a history of over 135 years, which is characterized by mechanical precision and a spirit of innovation. Edox is a performance-oriented brand with ambitious goals, making it a perfect fit for our motorsport projects.”
About BMW M Motorsport
Motorsport is an exciting world, characterised by passion, action, adrenaline. Being successful in motorsport is part of BMW M Motorsport’s DNA. Racing embodies the sports performance of the brand, the perfection of the art of engineering, the driving pleasure, and it represents BMW successfully on the tracks of the world.
Motorsport, as BMW M Motorsport embodies, is ‘real racing’. For almost 90 years, BMW drivers and teams have celebrated successes across the globe. In Munich, the home of BMW M Motorsport, the engineers work hard to ensure this success story continues. BMW M Motorsport will compete with top-class rivals once again in 2021.
Like time itself, Swiss boutique watchmaker Edox never stands still. Founder Christian Ruefli-Flury was driven by his heart when, in 1884, he made a pocket watch for his beloved wife Pauline’s 25th birthday. Delighted, she convinced him to set up his own company – Edox. Over the decades Edox has forged a reputation as ’’The Water Champion’’ of the watch world, creating world-leading divers’ watches. Ruefli-Flury would no doubt be amazed and honoured how his legacy has flourished over the past 135 years.
One of the few remaining family-owned Swiss watchmakers, Edox proudly acknowledges its heritage but also embraces innovation and imagination in its collections. Today, Edox is known for its highly water-resistant timepieces, complex hand-polished watch cases and traditional hand assembling.
Edox. A company shaped over time. A company shaping time.
Edox Chronorally X-Treme Pilot Limited Edition Technical Specifications
Calibre EDOX 38
Diameter 48 mm
Case Titanium with black PVD
Functions 1/10 Chronograph, display of hours, minutes, seconds, day, date
Dial Black and green
Water-resistance 100 meters / 10 ATM
Glass Scratch-resistant and anti-reflective sapphire crystal
Strap Rubber strap with tyre imprints