The event was hosted by Frédéric Arnault (Chief Strategy & Digital Officer, TAG Heuer) and Stéphane Bianchi (CEO of the LVMH Watchmaking Division and CEO of TAG Heuer), and attended by ambassadors Ali Krieger, Ashlyn Harris, Oliver Chesire, Paulina Vega and VIP’s Yahya Abdul-Mateen II, Broderick Hunter and Young Paris amongst others.
On Thursday, March 12th, Frédéric Arnault, Chief Strategy & Digital Officer at TAG Heuer hosted a spectacular launch event for the brand’s third-generation Connected Watch collection. The iconic Caldwell Factory in West Chelsea was transformed into a multi-room experiential hub featuring four immersive activations that allowed guests to test out the multiple uses and features of the Connected Watch. The brand’s heritage watches and materials were displayed at the Carousel while other immersive areas showcased the new TAG Heuer Sports app focused on performance, the variety of daily connected services offered by Wear OS by Google, as well as the versatility of the new pieces with a hands-on personalization station.
“I’m proud to celebrate the launch of our new TAG Heuer Connected, a stunning watch that uniquely combines elegant craftsmanship with a state-of-the-art digital experience geared towards sports and performance. As an avant-garde brand, innovation is at the heart of everything we do and this piece is a true statement to the watchmaking industry” said Frédéric Arnault, Chief Strategy & Digital Officer of TAG Heuer.