IWC reveals new IWC Portofino Campaign, featuring model Josephine Skriver and actress Ning Chang

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IWC Schaffhausen has teamed up with new brand ambassadors, model Josephine Skriver and actress Ning Chang, to unveil the new Portofino 34mm line. The IWC Portofino Campaign was shot entirely on location in the idyllic Italian village, which inspired the collection’s name.

IWC Portofino Campaign with actress Ning Chang
IWC Portofino Campaign with actress Ning Chang

The bright and breezy shoot follows Skriver and Chang as they immerse themselves in a relaxed day on the Mediterranean coast. Authentic and spontaneous, it is imbued with a laid-back sense of style, reflecting the same easy-going elegance the Swiss watchmaker instils within the Portofino line. Photographed dipping toes in the sea, taking a boat and a classic car out for a spin, and tasting gelato on the quayside, the campaign depicts a glamorous pair of friends enjoying a picture-perfect day.

IWC Portofino Campaign with model Josephine Skriver
IWC Portofino Campaign with model Josephine Skriver

In a nod to the watches being launched, every shot is framed with a stunning Portofino backdrop, full of vibrant colour and timeless charm. This year’s new editions each feature an inventive easy-to-use strap change system, which allows the wearer to customise their own watch with up to 13 different strap options. Crafted by the Italian leather goods maker Santoni, hand-coloured shades include grey, light grey, black, blue, dark brown, bronze, orange, burgundy, raspberry pink, aubergine, green and indigo blue. A Milanese stainless steel mesh bracelet is available too. The new watches also have a feminine 34mm dial size – the smallest in IWC’s current collection.

Ning Chang
Ning Chang

Skriver, who has modelled for countless fashion houses around the globe, and Chang, who has appeared in over 40 films and television series in Asia, were both delighted to be asked to become the faces of the Portofino campaign, and wear the new designs.

Josephine Skriver
Josephine Skriver

I couldn’t imagine beginning my relationship with IWC in a more perfect place,” said Skriver. “Portofino is a magical location, and I have had such a great time with Ning Chang. One of the true joys of being a model is that I can encourage people to be bold in their fashion choices, and the new Portofino designs really represent this philosophy, as they can be adapted to fit your look or your mood.”

Model Josephine Skriver and actress Ning Chang
Model Josephine Skriver and actress Ning Chang

Chang added: “Exploring Portofino with Josephine has been such a wonderful experience. I was so happy to be asked to become part of the IWC family, and to start in this beautiful place has been incredible. It is so exciting to work with such a creative brand. A Portofino watch is chic and elegant; it is the perfect addition to any outfit.”

Model Josephine Skriver and actress Ning Chang
Model Josephine Skriver and actress Ning Chang

The new watches remain loyal to the signature Portofino codes, with their sleek style and uncluttered dials, but IWC has also sought to introduce a dash more colour, and a more feminine spirit into the line.

Franziska Gsell, CMO IWC Schaffhausen

We wanted the new campaign to be light-hearted and fresh. The watches are elegant and modern as ever, and Josephine and Ning Chang are great representatives for this ethos. We are pleased to have them both on board as brand ambassadors. Just like IWC, passion and creativity are present in everything they do, and the photoshoot really highlights their natural beauty and energy.” – Franziska Gsell, CMO IWC Schaffhausen

All the new Portofino models are now available in IWC boutiques and authorised IWC retailers in China and Hong Kong, arriving in the rest of the world throughout October 2019.

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